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TIKTOK MARKETING for BRANDS

A step-by-step marketing guide that covers everything you should know about this fastgrowing platform.

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What's Inside

Table of contents


4 Introduction
6 Chapter 1. TikTok - Discover the platform
• How to create a TikTok account
• How to link your Instagram account to your TikTok profile
• How to make your account private
• How to create short videos with a catch
 - How to add filters
 - How to add music
 - How to add text
• How to upload a video
• How to start a duet
• How to access analytics
 - How to switch to a TikTok Pro account
 - How to access analytics from the native app
 - How to access analytics from the dashboard
• How to delete a video and your account
17 Chapter 2. Top tips to unlock the power of TikTok for your brand
• Define your TikTok marketing goals and purpose
• Optimize your profile on this platform
• Use the right tone of voice
• Select the right song
• Cross-promote your videos on other social media accounts
3TikTok Marketing for Brands
27 Chapter 3. How to create TikTok Ads that convert
• How to create a TikTok account
33 Chapter 4. TikTok Analytics: understand the metrics
35 Chapter 5. TikTok Analytics with Socialinsider
• Benefits of using Socialisndier
• What metrics you'll get

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