SocialBu vs Khoros Marketing Comparison

Remove All

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialBu

Social Media Management Software

4.5 40 user ratings

View Details

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Khoros Marketing

Social Media Management Software

4 115 user ratings

View Details

Sprout Social

Social Media Management Software

4.3 4,162 user ratings

Visit Website

Tailwind

Social Media Management Software

4.3 271 user ratings

Visit Website

Overview

Description	SocialBu is a tool for social media management, placing a focus on reducing the time users spend on social media activities. It allows users to schedule and publish content across all their social networks in one place regardless of the number of social media profiles managed. All the messages from the users' social media accounts are available in the app and can be replied to. Users can also comment and create posts for all their networks, eliminating the need to switch between multiple apps. The tool offers automation in the cases of specific user-defined events, such as when a message comes to a particular user account. Various other checks can also be placed before the automation is run, and users can also define the actions that are to be taken, such as sending replies and emails. SocialBu easily works and integrates with social platforms such as Facebook, Twitter, Instagram, Google My Business, and LinkedIn while including monitoring tools. Read more	Khoros Marketing is a platform that helps to plan and measure all social media campaigns to get the best outcomes for any business. The software helps to serve and grow customers across branded communities, social marketing, and digital care. The configurable solution maps the unique needs and workflow of businesses to give users a complete picture of what’s going on with their brand. It elevates brands through targeted audiences and controls social media presence, making it easier for businesses. The platform allows businesses to stay up-to-date with the market and orchestrate the right global content teams to reach the highest-value audiences. Users can translate their social media performance to metrics that matter the most. This includes organic and paid campaign performances that can be checked in one view, making things simple for businesses. It’s a great tool where users can be proactive about managing risk and protect the value of their brand from a centralized location. Read more	Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies. Read more	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options	Free Trial Available Starts at $6.7. Offers Free-forever plan.	Free Trial Available Khoros Marketing Offers Custom plan.	Free Trial Available Starts at $249.0. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 72% Momentum 71% Popularity 76%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 69% Momentum 60% Popularity 77%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 64% Popularity 90%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 82% Momentum 60% Popularity 86%
SaaSworthy Awards	Not Available	Not Available	# 7 Highly Rated # 14 Most Popular	# 15 Highly Rated # 20 Most Popular

Features

Total Features	8 Features	9 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 5 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	NA	NA	Available	NA

Reviews & Ratings

User Rating	4.5/5 40 user ratings	4/5 115 user ratings	4.3/5 4,162 user ratings	4.3/5 271 user ratings
Rating Distribution	Excellent 70% Very Good 22.5% Average 0% Poor 0% Terrible 7.5%	Excellent 35.7% Very Good 46.1% Average 8.7% Poor 6.1% Terrible 3.5%	Excellent 50.7% Very Good 35.8% Average 9.8% Poor 2.6% Terrible 1.2%	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%
User Sentiments	Not Available	Social Media Scheduling, Comprehensive Analytics & Reporting, User Friendly Interface, Efficient Community Management Occasional Software Bugs & Glitches, Inadequate Training Resources, Limited Instagram Functionality, Slow Loading Times	Robust Reporting, Ease of Scheduling, User Friendly Interface, Extensive Integrations Inconsistent Instagram Integration, Limited LinkedIn Functionality, Occasional Post Failures, High Cost Per Additional User	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches
Review Summary	Not Available	Users commend Khoros Marketing for its user-friendly interface, comprehensive analytics, and strong social media integration. Many reviewers highlight the platform's effectiveness in streamlining marketing campaigns and improving engagement. Additionally, its ability to track campaign performance and provide detailed insights is widely praised. While some users mention occasional technical issues and a learning curve, the overall sentiment is positive, with reviewers emphasizing the platform's value for marketing professionals seeking a comprehensive and user-friendly solution.	Reviews of Sprout Social highlight its user-friendly interface, robust scheduling tools, and comprehensive analytics as key strengths. Users appreciate the platform's intuitive design, which makes it easy to navigate and manage social media accounts. The scheduling features are praised for their flexibility and the ability to plan and publish content in advance. Additionally, the detailed analytics and reporting capabilities provide valuable insights into social media performance. However, some users mention occasional glitches and limitations in customization as areas for improvement. Overall, Sprout Social receives positive feedback for its user-friendly interface, scheduling tools, and analytics, making it a popular choice for businesses seeking a comprehensive social media management solution.	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.
	Read All User Reviews	Read All User Reviews	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $6.7. Offers Free-forever plan.	Free Trial Available Khoros Marketing Offers Custom plan.	Free Trial Available Starts at $249.0. Offers Custom plan.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Starter $6.70 $8.00 per month Standard $16.00 $19.00 per month Super $49.00 $59.00 per month Supreme $166.00 $199.00 per month	Khoros Marketing Custom	Standard $249.00 $249.00 per month Professional $399.00 $399.00 per month Advanced $499.00 $499.00 per month Enterprise Custom	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month
	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

Alternatives

	CloudSocial 5 Based on 1 Ratings SocialBu Vs CloudSocial SocialHub 4.3 Based on 21 Ratings SocialBu Vs SocialHub Social Mako 4.4 Based on 14 Ratings SocialBu Vs Social Mako MavSocial 4.8 Based on 95 Ratings SocialBu Vs MavSocial SocialGest 4.3 Based on 20 Ratings SocialBu Vs SocialGest	CloudSocial 5 Based on 1 Ratings Khoros Marketing Vs CloudSocial Send Social Media 4.1 Based on 19 Ratings Khoros Marketing Vs Send Social Media Broadcast Khoros Marketing Vs Broadcast MavSocial 4.8 Based on 95 Ratings Khoros Marketing Vs MavSocial SocialHub 4.3 Based on 21 Ratings Khoros Marketing Vs SocialHub
	View All SocialBu Alternatives	View All Khoros Marketing Alternatives