Sether vs Lately in June 2026

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sether

Social Media Management Software

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lately

Social Media Management Software

4.8 20 user ratings

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Featured

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Social

Social Media Management Software

4.5 10,102 user ratings

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Overview

Description	Sether is campaign management and brand reputation tracking tool for digital marketers to help them build long-lasting relationships with their customers. It consists of a single dashboard that showcases the most important elements of the campaigns, such as the KPIs of current campaigns and keyword monitoring. Marketers can select the KPIs that they want to follow cross-platform to make better data-driven decisions. And as they select the keywords that are relevant to their brands, Sether scans the web for mentions, understands the feedback of customers, and even gain an insight into how your competitors function. This can then be used to interact with customers reviews directly, get real-time analysis of the campaigns, evaluate various marketing channels, compare their performances, and optimize efforts to drive more revenues. And with advanced machine learning algorithms, the tool unearths relevant trends to optimize future growth. Other advanced features include Sentiment Analysis, Direct content engagement, Graphic Timeline Overview, and Keyword Tag Clouds. Read more	Lately’s software is critical for every company, from startup to international, that needs to plan, create, publish, track, scale and manage content for social media. Get hours of work done in less than 60 seconds, say goodbye to spreadsheets - forever - and increase your productivity, confidence and sanity. Increase productivity by up to 80% ,boost traffic by an average of 5x, cut creation and posting time by 90%, reduce social media marketing costs by up to 60%, and supercharge reach by up to 700x. Read more	Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers social media performance analytics and data-driven actionable insights to facilitate taking informed decisions. With this software, you can manage and monitor the content and ensure better customer engagement. You can also monitor keywords and schedule multiple posts. You can create content and do automated publishing with the help of this social media management platform. Read more
Pricing Options	Free Trial Not Available Starts at $40.22. Offers Free-forever and Custom plan.	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $10.0. Offers Free-forever plan.
SW Score & Breakdown	84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 60% Momentum 64% Popularity 79%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 76% Momentum 62% Popularity 67%	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 96% Momentum 67% Popularity 87%
SaaSworthy Awards	Not Available	Not Available	# 4 Highly Rated # 12 Most Popular

Features

Total Features	7 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 4 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	Not Available	4.8/5 20 user ratings	4.5/5 10,102 user ratings
Rating Distribution	Not Available	Excellent 85% Very Good 10% Average 0% Poor 5% Terrible 0%	Excellent 66.9% Very Good 25.4% Average 2.5% Poor 0.8% Terrible 4.5%
User Sentiments	Not Available	Not Available	User-friendly Interface, Robust Scheduling Features, In-depth Analytics and Reporting, Seamless CRM Integration Limited Instagram Functionality, Limited Third-Party Integrations, Inflexible Pricing Plans, Mobile App Limitations
Review Summary	Not Available	Not Available	Positive: User-friendly interface, comprehensive social media management capabilities, effective collaboration tools, excellent customer support, and mobile app availability. Praised for its ability to streamline social media tasks, schedule and publish content efficiently, and track campaign performance with robust analytics. Negative: Occasional glitches and bugs, limited customization options, and difficulty managing multiple social media accounts simultaneously. Some users reported challenges with content scheduling and experienced occasional outages.
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Pricing

Pricing Options	Free Trial Not Available Starts at $40.22. Offers Free-forever and Custom plan.	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $10.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Professional $40.22 $40.22 per month Business $84.91 $84.91 per month Expert $397.74 $397.74 per month Partner Custom	Lately Custom	Free Edition Free Standard (For Business) $10.00 $15.00 per month Professional (For Business) $30.00 $40.00 per month Premium (For Business) $40.00 $65.00 per month Agency $230.00 $320.00 per month Agency Plus $330.00 $460.00 per month
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