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| Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive, and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones that can then be used to create audiences. Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. Read more |
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| SW Score & Breakdown |
97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
7 Features
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7 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
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| Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
Users applaud Tealium AudienceStream for its robust data integration and manipulation capabilities, finding it particularly valuable for centralizing and unifying customer data from disparate sources. They appreciate the flexibility and customization options it offers, allowing them to tailor the platform to their specific needs. However, some users have noted that the initial setup can be complex and time-consuming, and that the interface can be overwhelming for those new to the platform. Additionally, a few users have expressed concerns about the cost, suggesting that it may be prohibitive for smaller businesses. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Free Free Team $120.00 $120.00 per month Business Custom |
Tealium AudienceStream CDP Custom |
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View Detailed Pricing
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| Screenshots |
+ 6 More
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| Videos |
+ 1 More
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| Company Details | Located in: San Francisco, CA - 94111 | Located in: San Diego, California |
| Contact Details |
+1 415-603-6900 https://segment.com/ |
+1 (858) 779-1344 https://tealium.com/products/audiencestream/ |
| Social Media Handles |
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Not available |
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