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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | Ometria is a Customer Data Platform (CDP) that combines the data capabilities of a CDP with the cross-channel marketing orchestration capabilities of a CDP, allowing retail marketers to create relevant experiences across the customer journey. It combines data from several sources to create a single, comprehensive profile of each shopper. It features customer intelligence; you can create complex audience groups and use predictive customer data for cross-channel ads that are tailored. You can create, execute, and optimize the whole customer journey with cross-channel marketing, which includes email, mobile, on-site, social, direct mail, and more. Their retail Success ModelTM is a first-of-its-kind data science model for accelerating retail CRM growth. It uses four patented AI algorithms to analyze a retailer's CRM performance and create a custom marketing strategy to help them meet its revenue targets. All of your client data is properly organized and updated in real-time with Ometria. You have the ability to effortlessly use consumer data in campaigns without requiring technical knowledge. You may also track clients across any device they use to browse and purchase from your store. Read more |
Pricing Options |
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SW Score & Breakdown |
97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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8 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
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360-degree Customer view
Audience Builder
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
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Organization Types Supported |
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Platforms Supported |
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API Support |
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Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Free Free Team $120.00 $120.00 per month Business Custom |
Ometria Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 6 More
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Videos |
+ 1 More
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Company Details | Located in: San Francisco, CA - 94111 | Located in: London, England |
Contact Details |
+1 415-603-6900 https://segment.com/ |
Not available https://ometria.com/ |
Social Media Handles |
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