Segment vs Ascent360 Comparison

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Segment

Customer Data Platform (CDP)

4.6 800 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ascent360

Customer Data Platform (CDP)

4.8 13 user ratings

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Overview

Description

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more

Ascent360 is a customer database suite that seamlessly incorporates various data sources to build an extensive 360-degree view of user's customers, enabling the user to build and implement highly targeted marketing campaigns. This software partners with B2C marketers to make today's increasingly complicated data vault easier and allows them to create an authentic relationship with customers and perspectives. Ascent360 software comprises the drag and drops segmentation feature, which puts the power back in the hands of the promoters for marketers. It allows them to list a creation and campaign deployment in a matter of seconds. Predictive models and customer analytics that include RFM, prospective customer’s ratio, and lifetime spend are then derived to assist the marketing strategies of the users. The Ascent360 customer data platform builds a single source of truth from the user's granary data sources. They additionally offer marketing guidance to enhance successful revenue-generating campaigns that improve engagement and increase lifetime value. It additionally offers GDPR compliance, data enrichment, and data orchestration along with behavior tracking. Ascent360 software follows the subscription-based pricing strategy. Read more

Pricing Options

Free Trial Available
Starts at $120.0. Offers Free-forever and Custom plan.

Free Trial Not Available
Ascent360 Offers Custom plan.

SW Score & Breakdown

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

100%
Momentum

75%
Popularity

92%

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

88%
Reviews

73%
Momentum

61%
Popularity

75%

Features

Total Features	7 Features	8 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Identity Graph Create a correlation between individuals with identical match groups. + 4 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Identity Graph Create a correlation between individuals with identical match groups. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.6/5 800 user ratings	4.8/5 13 user ratings
Ratings Distribution	Excellent 65.1% Very Good 30% Average 4.5% Poor 0.1% Terrible 0.4%	Excellent 82.6% Very Good 13% Average 4.3% Poor 0% Terrible 0%
Review Summary	Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $120.0. Offers Free-forever and Custom plan.	Free Trial Not Available Ascent360 Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Team $120.00 $120.00 per month Business Custom	Ascent360 Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	BSI CDP Segment Vs BSI CDP CustomerLabs CDP 4.7 Based on 19 Ratings Segment Vs CustomerLabs CDP Captain Metrics Segment Vs Captain Metrics Lexer 4.8 Based on 36 Ratings Segment Vs Lexer euromessage CDP Segment Vs euromessage CDP	BSI CDP Ascent360 Vs BSI CDP euromessage CDP Ascent360 Vs euromessage CDP Captain Metrics Ascent360 Vs Captain Metrics Acquia Marketing Cloud 4.1 Based on 84 Ratings Ascent360 Vs Acquia Marketing Cloud CustomerLabs CDP 4.7 Based on 19 Ratings Ascent360 Vs CustomerLabs CDP
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