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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk. Read more | PowerLinks provides real-time creative automation to deliver always-on personalized messaging through dynamic and visually attractive ads. Build a custom Native Ad Exchange with the open platform, offering Real-Time Bidding (RTB) and private programmatic capabilities. PowerLinks’ Next Generation demand-side platform (DSP) provides intuitive functionality with powerful bidding and optimization infrastructure. Customizable and scalable APIs provide the foundations for building a unique Native Advertising business with full SSP and DSP functionality. Read more |
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SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards | # 1 Most Worthy # 1 Fastest Growing |
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Total Features |
15 Features
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9 Features
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Common Features for All |
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Unique Features |
AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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Platforms Supported |
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API Support |
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User Rating |
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User Sentiments |
Exceptional Customer Support, Intuitive User Interface, Extensive Data Access and Targeting Options, Wide Range of Integrations Complex Reporting Functionality, High Platform Fees, Occasional Technical Issues/Bugs, Steep Learning Curve for New Users |
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Review Summary |
The Trade Desk garners positive feedback for its user-friendly interface, advanced targeting options, and comprehensive reporting capabilities. Users appreciate the platform's ability to deliver precise targeting and effective campaign optimization. Additionally, its robust reporting suite enables users to gain valuable insights into campaign performance and audience behavior. However, some users have expressed concerns about the complexity of the platform, particularly for beginners, and have encountered occasional technical glitches. Despite these minor drawbacks, The Trade Desk remains a highly regarded platform among users for its powerful features and reliable performance. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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The Trade Desk Custom Plan Custom |
Powerlinks Custom |
View Detailed Pricing
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View Detailed Pricing
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Videos |
+ 1 More
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Company Details | Located in: California, United States | Located in: New York, New York Founded in: 2013 |
Contact Details |
+1 805 212 5600 https://www.thetradedesk.com/ |
Not available https://www.powerlinks.com/native-advertising-platform/ |
Social Media Handles |
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