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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pathmatics logo
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75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

DOZ logo
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Overview

Description Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more DOZ is an Online Campaign Management Software. They set-up a custom and efficient online strategy to achieve your business goals. Improve your visibility on the internet and grow the number of daily visitors to your websites or apps. Turn your visitors into qualified leads and customers to increase your revenue. The build an eye-catching and unique identity that speaks to your market and to your customers. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $99.00. Offers Free-forever and Custom plan.
SW Score & Breakdown

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    85%
  • Reviews
    74%
  • Momentum
    63%
  • Popularity
    85%

75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    60%
  • Reviews
    60%
  • Momentum
    63%
  • Popularity
    77%

Technical Details

Organization Types Supported
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online

Reviews & Ratings

User Rating
4.5/5 176 user ratings
5/5 2 user ratings
Rating Distribution
  • Excellent

    59.7%
  • Very Good

    31.3%
  • Average

    8%
  • Poor

    1.1%
  • Terrible

    0%
  • Excellent

    100%
  • Very Good

    0%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%
User Sentiments

    Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data

    Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization

    Not Available
Review Summary

Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users.

Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $99.00. Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Pathmatics Custom

Basic Free

Pro $99.00 $99.00 per month

Enterprise Custom

 
View Detailed Pricing
View Detailed Pricing

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Alternatives

 

Screenshots & Videos

Screenshots Programmatic Ads
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Templates
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Videos Video Thumbnail
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Vendor information

Company Details Located in: Santa Monica, California Located in: San Francisco, California
Contact Details

(424)625-8512

https://sensortower.com/product/digital-advertising/pathmatics

+1 415-527-0234

https://www.doz.com/

Social Media Handles

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