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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. Read more | Oyster is an essential tool for any enterprise that depends on customer data. It's the world’s first Customer Insights Platform (CIP) that allows you to gather, view, and understand customer data in a seamless way. With Oyster, your enterprise can gain agility in its analytics, using up-to-date insights to power better decisions. Oyster collects customer data from online and offline sources, even anonymous customers. It integrates this data across your martech stack, enabling you to get a holistic view of your customer’s journey – no matter how many touchpoints exist within it. And with access 24X7, Oyster helps inform organizations of critical changes as they happen so they can act swiftly and make strategic decisions. Whether it's improving marketing campaigns or optimizing product experiences, Oyster allows enterprises to get more from their Customer Data Platform (CDP), providing unprecedented insight into their customers’ behaviors and preferences. Get the insights needed to drive transformation today by harnessing the power of Oyster. Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
8 Features
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10 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Source
Email Marketing
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Source
Email Marketing
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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Organization Types Supported |
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Platforms Supported |
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API Support |
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User Rating |
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Ratings Distribution |
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Review Summary |
Reviewers widely commend Blueshift's robust segmentation capabilities, user-friendliness, and its ability to deliver personalized marketing campaigns at scale. It is also praised for its robust reporting and analytics features, which provide valuable insights into customer behavior. However, some users mention occasional technical glitches and a steep learning curve. Additionally, the cost may be prohibitive for smaller businesses or those with limited budgets. Overall, Blueshift is a powerful marketing automation platform that can be a valuable asset for businesses looking to personalize customer experiences and drive revenue growth. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Custom Custom |
Oyster CDP Custom |
View Detailed Pricing
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View Detailed Pricing
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Videos |
+ 1 More
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Company Details | Located in: San Francisco, California Founded in: 2014 | Located in: Irvine, California |
Contact Details |
Not available https://blueshift.com/ |
Not available https://www.expressanalytics.com/solutions/customer-data-platform/ |
Social Media Handles |
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Not available |
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