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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Customer Data Platform (CDP)

4.7 153 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more Arm Treasure Data is a platform that consolidates the customer data from all kinds of offline, online, and IoT devices to provide important business insights that are needed for propelling the growth of the business. It is an independent CDP which is proven to solve even the most complicated data issues for any enterprise. Ingesting all types of data is extremely convenient, with over 150 schema-flexible connectors that can work with all existing technologies. Their dedicated development teams constantly develop and maintain these ready-to-use connectors. The tool also offers enterprise-level security, continuity, and scalability, which allows the companies to utilize the full potential of the customer data to provide exceptional brand experiences. Some of the key advantages of the platform include capturing online and offline customer interactions, understanding precise details of how brands interact, increasing the customer engagement as well as brand loyalty, and providing personalized content for engaging the customers in the right way. All these features allow the brand to grow their business and also quantify their success. Read more
Pricing Options
  • Free Trial Not Available
  • Optimove Offers Custom plan.
  • Free Trial Not Available
  • Arm Treasure Data Offers Custom plan.
SW Score & Breakdown

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    81%
  • Reviews
    82%
  • Momentum
    70%
  • Popularity
    93%

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    84%
  • Reviews
    93%
  • Momentum
    63%
  • Popularity
    94%

Features

Total Features
6 Features
6 Features
Common Features for All
    360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
  • + 3 More - Show Less
    • 360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
      Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Source Import customer data from several sales and marketing channels
      Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
      GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
      Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
  • + 3 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.7/5 153 user ratings
    4.2/5 928 user ratings
    Ratings Distribution
    • Excellent

      77.8%
    • Very Good

      18.3%
    • Average

      3.9%
    • Poor

      0%
    • Terrible

      0%
    • Excellent

      34.2%
    • Very Good

      54.1%
    • Average

      10.1%
    • Poor

      1.6%
    • Terrible

      0%
    Review Summary

    Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions.

    Users praise Treasure Data's user-friendly interface, robust data integration capabilities, and ability to handle large data volumes efficiently. Its flexibility and customization options are also highly regarded, allowing users to tailor the platform to their specific needs. Additionally, reviewers commend the platform's strong customer support, with many highlighting the responsiveness and helpfulness of the support team. However, some users mention occasional performance issues and a learning curve associated with using the platform's advanced features.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Optimove Offers Custom plan.
    • Free Trial Not Available
    • Arm Treasure Data Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Optimove Custom Plan Custom

    Arm Treasure Data Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Single Customer View
    + 7 More
    Funnel Object Dashboard
    + 1 More
    Videos Video Thumbnail
    + 2 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: New York, New York Founded in: 2009 Located in: Mountain View, California
    Contact Details

    1-888-235-5604

    https://www.optimove.com/

    +1.866.899.5386

    https://www.treasuredata.com/

    Social Media Handles

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