Publer vs Odoo Social Marketing Comparison

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Publer

Social Media Management Software

4.8 495 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Odoo Social Marketing

Social Media Management Software

4.7 9 user ratings

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Later

Social Media Management Software

4.2 980 user ratings

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Tailwind

Social Media Management Software

4.3 271 user ratings

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Overview

Description	Publer is a social media management platform that helps individuals and companies to manage their social media accounts and keep their audience engaged. The platform can be used for Facebook pages, Locations and Groups, Twitter accounts, Instagram Business accounts and LinkedIn Profiles. Apart from that, it also works well to handle companies’ presence over Google My Business and YouTube channels. With its Instagram posts scheduler, users can schedule single photos and videos, tag locations and even the first comment. From a CSV file to a multi-media bulk uploader, the platform provides all features to post content over social media. Users can create multiple teams and invite other members and assign them different roles and access levels to manage their social media accounts. With Publer, companies can see their posts’ reach and engagement levels across multiple social networks from a single place and get the top-performing ones delivered to their mailboxes. Read more	Odoo is a social media marketing software. It manages your social media, web push notifications, and live chat. By planning, monitoring, and analyzing your account in one place, you can find new customer and keeps users engaged. With push notifications, you can reach your audience anywhere on the web. Live chat using odoo turns the visitors into leads and customers into happy users. You can directly send and schedule posts for platforms like LinkedIn, Twitter, or Facebook. Streams can be added like Facebook or Twitter, to your dashboard to monitor accounts, interact with the community, and gets insights. Odoo provides you with an accurate list of websites visitors and enables you to reach them via push notifications, live chat requests, SMS, or email. The journey of a link from a post can be tracked, which tells you how much revenue from that link has been generated. Fully integrated campaigns can be created via emails, push notifications, social posts, and SMS. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options	Free Trial Available Starts at $8.0. Offers Free-forever plan.	Free Trial Not Available Starts at $12.0.	Free Trial Available Starts at $15.0.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 77% Momentum 62% Popularity 76%	77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 79% Reviews 67% Momentum 60% Popularity 63%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 87% Momentum 64% Popularity 94%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 82% Momentum 60% Popularity 86%
SaaSworthy Awards	Not Available	Not Available	# 3 Most Worthy # 2 Highly Rated	# 15 Highly Rated # 20 Most Popular

Features

Total Features	9 Features	4 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 1 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online	Business Hours Online	Business Hours Online
API Support	NA	NA	Available	NA

Reviews & Ratings

User Rating	4.8/5 495 user ratings	4.7/5 9 user ratings	4.2/5 980 user ratings	4.3/5 271 user ratings
Rating Distribution	Excellent 84% Very Good 14.3% Average 1.4% Poor 0% Terrible 0.2%	Excellent 66.7% Very Good 33.3% Average 0% Poor 0% Terrible 0%	Excellent 60.8% Very Good 20.5% Average 6.5% Poor 3% Terrible 9.2%	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%
User Sentiments	Not Available	Not Available	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches
Review Summary	Not Available	Not Available	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.
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Pricing

Pricing Options	Free Trial Available Starts at $8.0. Offers Free-forever plan.	Free Trial Not Available Starts at $12.0.	Free Trial Available Starts at $15.0.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free ARGENTUM (silver) $8.00 $10.00 per month AURUM (gold) $16.00 $20.00 per month	Odoo Social Marketing $12.00 $12.00 per month	Starter $15.00 $18.00 per month Growth $33.33 $40.00 per month Advanced $66.67 $80.00 per month Scale 15 $200.00 $200.00 per month Scale 30 $400.00 $400.00 per month	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month
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Alternatives

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