Muck Rack vs PR Underground Comparison

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Muck Rack

PR Software

4.6 337 user ratings

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PR Underground

PR Software

4.6 165 user ratings

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Overview

Description	MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter. Read more	PR Underground software is a platform used to manage press releases and can publish them on 80+ online news sites. The software offers a branded newsroom, with links to your releases, images, video, and your social media profiles. The software offers a secure platform to optimize the SEO to increase the online visibility of your business. Small and Medium companies make use of the software. Read more
Pricing Options	Free Trial Not Available Muck Rack Offers Custom plan.	Free Trial Not Available Starts at $49.99.
SW Score & Breakdown	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 88% Reviews 88% Momentum 71% Popularity 90%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 90% Reviews 90% Momentum 64% Popularity 80%
SaaSworthy Awards	# 3 Most Worthy # 3 Highly Rated	# 1 Highly Rated # 5 Most Popular

Features

Total Features	7 Features	7 Features
Common Features for All	Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself Email Distribution This feature lets you send a custom email invitation for the survey to the respondents Press Monitoring Facilitates monitoring print media coverage and measuring its output Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience + 4 More - Show Less	Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself Email Distribution This feature lets you send a custom email invitation for the survey to the respondents Press Monitoring Facilitates monitoring print media coverage and measuring its output Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.6/5 337 user ratings	4.6/5 165 user ratings
Ratings Distribution	Excellent 69.4% Very Good 26.4% Average 2.7% Poor 0.3% Terrible 1.2%	Excellent 71.2% Very Good 23.5% Average 2.4% Poor 1.2% Terrible 1.8%
Review Summary	Reviewers appreciate Muck Rack's user-friendly interface, extensive media contact database, and efficient pitching tools. They find it easy to discover relevant journalists and influencers, customize their outreach, and track the performance of their campaigns. Additionally, Muck Rack's customer support is lauded for its responsiveness and helpfulness. However, some users express concerns about the accuracy and completeness of the media database, occasional technical glitches, and limited integration options with other platforms.	The majority of users find the platform easy to use, citing its intuitive interface and comprehensive search filters as major upsides. Reviewers also commend the depth of insights and data provided, allowing for informed decision-making. While some users appreciate the range of available features, others find them overwhelming and suggest a simpler approach. Occasionally, users encounter technical glitches or issues with data accuracy, but the customer support team is generally responsive and helpful in resolving problems.
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Pricing

Pricing Options	Free Trial Not Available Muck Rack Offers Custom plan.	Free Trial Not Available Starts at $49.99.
Pricing Plans Monthly Plans Annual Plans	Muck Rack Custom	Prumax $309.00 $309.00 per Release Starter $49.99 $49.99 per Release Gold $99.00 $99.00 per month Premium $149.00 $149.00 per month
	View Detailed Pricing	View Detailed Pricing

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	View All Muck Rack Alternatives	View All PR Underground Alternatives