mParticle vs Yespo Оmnichannel CDP Comparison

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

mParticle

Customer Data Platform (CDP)

4.5 27 user ratings

Start Free Trial

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Yespo Оmnichannel CDP

Customer Data Platform (CDP)

Start Free Trial

Overview

Description

mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more

Introducing Yespo Omnichannel CDP, the advanced customer data platform that empowers businesses with comprehensive customer information and personalized recommendations for building profitable long-term relationships. With Yespo Omnichannel CDP, businesses can collect and leverage customer data based on browser behavior, sent messages, cart status, and CRM records, enabling them to gain valuable insights and create highly targeted marketing strategies. Yespo Omnichannel CDP offers a sophisticated solution for businesses to capture and analyze customer data from multiple touchpoints, allowing them to understand customer behaviors, preferences, and needs. By harnessing this data, businesses can create personalized recommendations that resonate with customers, driving engagement, loyalty, and ultimately, revenue growth. Yespo Omnichannel CDP stands out as a powerful tool for businesses looking to optimize their marketing efforts and enhance customer experiences across channels. Its intuitive and user-friendly interface makes it easy for businesses to gather, analyze, and act on customer data, while ensuring compliance with data privacy regulations. Unlock the full potential of your customer data with Yespo Omnichannel CDP and revolutionize your approach to customer relationship management. With its advanced features and data-driven insights, Yespo Omnichannel CDP is the go-to platform for businesses seeking to build meaningful and profitable customer relationships in today's competitive landscape. Read more

Pricing Options

Free Trial Not Available
mParticle Offers Custom plan.

Free Trial Not Available
Starts at $279.0.

SW Score & Breakdown

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

93%
Reviews

70%
Momentum

64%
Popularity

83%

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

79%
Reviews

60%
Momentum

62%
Popularity

76%

Features

Total Features	10 Features	7 Features
Common Features for All	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 7 More - Show Less	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 27 user ratings	Not Available
Rating Distribution	Excellent 51.9% Very Good 48.1% Average 0% Poor 0% Terrible 0%	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available mParticle Offers Custom plan.	Free Trial Not Available Starts at $279.0.
Pricing Plans Monthly Plans Annual Plans	mParticle Custom	Yespo Оmnichannel CDP $279.00 $279.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	BSI CDP mParticle Vs BSI CDP Acquia Marketing Cloud 4.1 Based on 84 Ratings mParticle Vs Acquia Marketing Cloud Captain Metrics mParticle Vs Captain Metrics euromessage CDP mParticle Vs euromessage CDP Gravito CDP mParticle Vs Gravito CDP	Zylotech 5 Based on 1 Ratings Yespo Оmnichannel CDP Vs Zylotech euromessage CDP Yespo Оmnichannel CDP Vs euromessage CDP Acquia Marketing Cloud 4.1 Based on 84 Ratings Yespo Оmnichannel CDP Vs Acquia Marketing Cloud BSI CDP Yespo Оmnichannel CDP Vs BSI CDP Oyster CDP Yespo Оmnichannel CDP Vs Oyster CDP
	View All mParticle Alternatives	View All Yespo Оmnichannel CDP Alternatives