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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Simon Data logo
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

mParticle logo
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Overview

Description Simon Data is a customer data management platform that helps businesses offer personalised experiences that drive accurate business growth. The platform enables users to track customers’ behaviours and use those data to enhance their marketing campaigns in an efficient manner. Simon Data comes with a fully managed end-to-end email service where businesses can review and deploy their email campaigns as per need. In addition, detailed reports and insights about customer engagement, conversion and delivery metrics based on these email campaigns help businesses with real-time decision making. Simon Data also helps businesses unify the entire data into a single place, facilitating easy access to individual members within their team. A flexible and low-code interface of Simon Data makes sharing process a lot easier. Also, it allows users to manage customers’ journeys through any channel of their choice including SMS, Email, ad channels, onsite personalisation, customer support and more. Read more mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more
Pricing Options
  • Free Trial Not Available
  • Simon Data Offers Custom plan.
  • Free Trial Not Available
  • mParticle Offers Custom plan.
SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    78%
  • Reviews
    83%
  • Momentum
    65%
  • Popularity
    82%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    70%
  • Momentum
    64%
  • Popularity
    83%

Features

Total Features
5 Features
10 Features
Common Features for All
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Identity Graph Create a correlation between individuals with identical match groups.
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 2 More - Show Less
    • Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Orchestration Automated process to integrate and sync data across multiple marketing channels
      Data Source Import customer data from several sales and marketing channels
      Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
      GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
      Identity Graph Create a correlation between individuals with identical match groups.
      Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.4/5 267 user ratings
    4.5/5 27 user ratings
    Rating Distribution
    • Excellent

      53.9%
    • Very Good

      38.2%
    • Average

      6%
    • Poor

      1.9%
    • Terrible

      0%
    • Excellent

      51.9%
    • Very Good

      48.1%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Simon Data Offers Custom plan.
    • Free Trial Not Available
    • mParticle Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Multi-step Marketing Custom

    mParticle Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Not Available Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: New York, New York Founded in: 2014 Located in: New York, New York Founded in: 2012
    Contact Details

    Not available

    https://www.simondata.com/

    Not available

    https://www.mparticle.com/

    Social Media Handles

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