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71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Datawhale logo
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

mParticle logo
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Overview

Description Datawhale is a customer intelligence platform that lets users carry out better business. With this software, one can unlock innovation with the most accurate work, social data and contacts of each person in the target audience. Using datasets that are designed for marketers, they can reach out to their target market and build campaigns, which enable them to generate better results. Besides this, one can even use datasets for sales and discover the necessary information to drive future prospects and personalize each of the interactions successfully. This software is trusted by more than 1.5 billion users as it enables them to understand their customers deeply and drive each and every marketing and sales interaction effectively. This data-driven application provides detailed reports on the sources which have driven traffic. Reports include customer data coming from various social media channels like LinkedIn, Facebook, Twitter, YouTube, Github, Quora, WordPress, etc., and countries, along with the fields that are covered. Read more mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more
Pricing Options
  • Free Trial Not Available
  • Datawhale Offers Custom plan.
  • Free Trial Not Available
  • mParticle Offers Custom plan.
SW Score & Breakdown

71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    72%
  • Reviews
    60%
  • Momentum
    61%
  • Popularity
    65%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    70%
  • Momentum
    64%
  • Popularity
    83%

Features

Total Features
3 Features
10 Features
Common Features for All
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Identity Graph Create a correlation between individuals with identical match groups.
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Identity Graph Create a correlation between individuals with identical match groups.
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    Not Available
    4.5/5 27 user ratings
    Ratings Distribution
    Not Available
    • Excellent

      51.9%
    • Very Good

      48.1%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Datawhale Offers Custom plan.
    • Free Trial Not Available
    • mParticle Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Datawhale Custom

    mParticle Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Not Available Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Denver, Colorado Located in: New York, New York Founded in: 2012
    Contact Details

    Not available

    https://www.datawhale.io/

    Not available

    https://www.mparticle.com/

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