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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more Introducing Able CDP the ultimate solution for all their customer data needs. As a professional with a third party perspective,they understand the importance of utilizing comprehensive and accurate data to drive successful marketing strategies. That's where Able CDP excels. Gone are the days of relying on incomplete customer data and struggling to make sense of scattered information. With Able CDP,they can now gain a complete view of their customers' journey, from the first ad click to the final purchase or conversion. This platform combines website tracking data with server-side sources, providingthey with valuable insights that are crucial for making informed decisions. But it doesn't just stop there. Able CDP goes above and beyond by integrating with top marketing APIs and analytics software, making their customer data easily accessible and actionable. Say goodbye to tedious data collection and hello to efficient and effective marketing strategies. We understand the importance of accurate attribution when it comes to measuring the success of their marketing efforts. That's why Able CDP takes care of tracking and fixing ad platform tracking and attribution, ensuring that conversions are attributed correctly for accurate Return on Ad Spend (RoAS) reporting. At Able CDP, we go the extra mile by tracking customers from their first website visit, recording UTM parameters, ad clicks, and browser identifiers used by ad platforms and analytics services. This data is then associated with customer details entered in lead and sign-up forms, givingthey a complete overview of their customers' journey. Don't just take this word for it - try Able CDP for yourself and see the difference in their marketing strategies. With this informative, organized, and authoritative approach, we are confident that we can help take their business to the next level. Experience the power of Able CDP today. Read more
Pricing Options
  • Free Trial Not Available
  • mParticle Offers Custom plan.
  • Free Trial Available
  • Starts at $49.0.
SW Score & Breakdown

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    70%
  • Momentum
    64%
  • Popularity
    83%

76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    64%

Features

Total Features
10 Features
9 Features
Common Features for All
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
    Identity Graph Create a correlation between individuals with identical match groups.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 7 More - Show Less
    • Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Orchestration Automated process to integrate and sync data across multiple marketing channels
      Data Source Import customer data from several sales and marketing channels
      Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
      GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
      Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
      Identity Graph Create a correlation between individuals with identical match groups.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.5/5 27 user ratings
    Not Available
    Rating Distribution
    • Excellent

      51.9%
    • Very Good

      48.1%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • mParticle Offers Custom plan.
    • Free Trial Available
    • Starts at $49.0.
    Pricing Plans
    Monthly Plans Annual Plans

    mParticle Custom

    Analytics Only $49.00 $49.00 per month

    Standard $145.00 $145.00 per month

    Volume Pricing $300.00 $300.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 2 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: New York, New York Founded in: 2012 Located in: London, United Kingdom - EC1V 2NX
    Contact Details

    Not available

    https://www.mparticle.com/

    Not available

    https://www.ablecdp.com/

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