iContact vs Pabbly Email Marketing Comparison

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iContact

Email Marketing Software

4.2 2,451 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pabbly Email Marketing

Email Marketing Software

4.6 5 user ratings

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EasySendy

Email Marketing Software

4 41 user ratings

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AWeber

Email Marketing Software

4.3 1,686 user ratings

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Overview

Description	iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features. Read more	Pabbly Email Marketing helps individuals grow their business, besides ensuring 70% saving on their marketing bills. By supporting real-time integration with 300+ applications, Pabbly Email Marketing helps businesses to collect leads from external sources. Currently used by 2500+ global companies, the software assures better email delivery, conversions and engagements in a seamless manner. A robust delivery engine incorporated within ensures 98% deliverability rates. Also, Pabbly Email Marketing helps users connect their own SMTP services like MailGun, SendGrid and Amazon SES with external services on the go. Moreover, businesses can also get emails delivered on a pre-set schedule, engaging more subscribers. Pabbly Email Marketing comprises an MX cleaner that helps users remove bad emails before sending the final ones. List management, email import facility, email tracking, autoresponders, SMTP routing and subscription form generation are some of the exclusive set of tools available within. Read more	EasySendy is an advanced email marketing software with multiple facilities. The software features autoresponder, subscribe/unsubscribe option, helps in managing mailing list as well as automates template management. The software features image library, WYSIWYG Email Editor and has dynamic content. Reporting and analytics features allow exporting email campaign reports and generate subscriber list reports. EasySendy allows delivering context-based email marketing campaigns and boost email open rate. It features suppression list management, process bounce & complaint emails, tag email templates, enhance email delivery by switching IP pool etc. You can send emails from multiple email address. Read more	AWeber is an email marketing platform that many experts and those with the technical know-how have referred to as one of the best e-mail marketing platforms. The Email marketing software (EMS) keeps on impressing with outstanding autoresponder and its features. The EMS helps companies turn passive customers into loyal customers with live customer support via email marketing, and automation tools allowing you to choose from 100 readymade templates that run instantly and add custom tags without you having coding knowledge. The email marketing software is a popular marketing solution for the most demanding e-mail marketing operations. The platform is equipped with a better-automated autoresponder that simplifies engagement and interaction with the customer better. The system also offers advanced integration features, with crucial business platforms and tools such as WordPress, PayPal, Zendesk, and WordPress. Customer service is also one the strong point of Aweber. The company has a team of highly qualified, responsive and efficient email marketing experts. For newcomers to e-mail marketing, AWeber regularly offers live webinars for training and routing. It also provides users with data and report which will enable them to make better decisions develop and implement better strategies to succeed. Read more
Pricing Options	Free Trial Not Available Starts at $14.0. Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $24.0. Offers Free-forever plan.	Free Trial Not Available Starts at $15.83. Offers Free-forever plan.	Free Trial Not Available Starts at $12.5. Offers Free-forever plan.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 81% Momentum 60% Popularity 84%	78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 77% Reviews 66% Momentum 62% Popularity 65%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 74% Momentum 60% Popularity 81%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 99% Reviews 89% Momentum 68% Popularity 92%
SaaSworthy Awards	# 11 Most Popular # 20 Highly Rated	Not Available	# 11 Fastest Growing	# 3 Most Worthy # 3 Most Popular

Features

Total Features	19 Features	9 Features	23 Features	25 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 16 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 6 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 22 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Not available	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Not available	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	Not available	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available		Available	Available

Reviews & Ratings

User Rating	4.2/5 2,451 user ratings	4.6/5 5 user ratings	4/5 41 user ratings	4.3/5 1,686 user ratings
Rating Distribution	Excellent 48.5% Very Good 36% Average 9.3% Poor 3.1% Terrible 3.1%	Excellent 60% Very Good 40% Average 0% Poor 0% Terrible 0%	Excellent 51.2% Very Good 24.4% Average 7.3% Poor 7.3% Terrible 9.8%	Excellent 54.2% Very Good 30.5% Average 8.5% Poor 4.9% Terrible 1.9%
User Sentiments	Ease of Use, Email Deliverability, Email Templates, Customer Support Limited Customization Options, Dated Interface, Limited Integrations, Inconsistent Email Formatting	Not Available	Not Available	Excellent Customer Support, Reliable Email Deliverability, Easy to Use Interface, Comprehensive Email Marketing Features Outdated Email Templates, Limited Email Template Customization, Confusing List Management, Lack of Advanced Automation Features
Review Summary	iContact's user reviews reveal a mixed bag of experiences. Users praise its user-friendly interface, customizable templates, and strong customer support. However, complaints about pricing, limited features, and occasional technical glitches surface across multiple platforms. While some find it suitable for basic email marketing needs, others express dissatisfaction with its reporting capabilities and lack of advanced automation features. Opinions vary on its suitability for small businesses, with some users vouching for its simplicity and affordability, while others recommend exploring alternatives for more complex marketing requirements.	Not Available	Not Available	Overall, users praise AWeber's user-friendly interface, extensive email templates and automation capabilities. It is considered a reliable and cost-effective solution for small businesses and entrepreneurs. However, some users have reported occasional deliverability issues and limited customization options. Additionally, the pricing structure may not be suitable for larger organizations with complex marketing needs.
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Pricing

Pricing Options	Free Trial Not Available Starts at $14.0. Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $24.0. Offers Free-forever plan.	Free Trial Not Available Starts at $15.83. Offers Free-forever plan.	Free Trial Not Available Starts at $12.5. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Launch $14.00 $14.00 per month Build $23.00 $23.00 per month Grow $36.00 $36.00 per month Expand $65.00 $65.00 per month Advanced $95.00 $95.00 per month High-Volume Senders Custom	Free Free Rookie $24.00 $29.00 per month Pro $41.00 $49.00 per month Advanced $83.00 $99.00 per month	EasySendy Free EasySendy Pro $15.83 $19.00 per month	Free Free Lite $12.50 $14.99 per month Plus $20.00 $29.99 per month Unlimited $899.00 $899.00 per month
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