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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more Census is a solution for operational analytics that helps users synchronise data from their database with all of their business applications. It gives the business team the information they require to confidently boost functionality, workflows, and other processes. The software prevents both fraudulent and stolen actions while also allowing users to obtain data on a large scale. With the aid of the software, organisations can concentrate on having valuable interactions with leads while also developing scoring models for each lead. It encourages marketers to create highly customised campaigns across many marketing channels. The software makes data analysts' jobs easier by allowing them to manage all of their audiences' sectors on a single platform. Census data analysts are even able to run tests without requesting engineering assistance. Additionally, data teams may quickly send data to their stakeholders and spend more time developing specific integrations to maximise value. It also contributes to client success by lowering risks and providing speedier customer service. Read more
Pricing Options
  • Free Trial Not Available
  • mParticle Offers Custom plan.
  • Free Trial Available
  • Starts at $300.0. Offers Free-forever and Custom plan.
SW Score & Breakdown

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    70%
  • Momentum
    64%
  • Popularity
    83%

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    78%
  • Reviews
    60%
  • Momentum
    68%
  • Popularity
    81%

Features

Total Features
10 Features
5 Features
Common Features for All
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
    Identity Graph Create a correlation between individuals with identical match groups.
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 7 More - Show Less
    • Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Orchestration Automated process to integrate and sync data across multiple marketing channels
      Data Source Import customer data from several sales and marketing channels
      Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
      GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
      Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
      Identity Graph Create a correlation between individuals with identical match groups.
      Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 2 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.5/5 27 user ratings
    Not Available
    Ratings Distribution
    • Excellent

      51.9%
    • Very Good

      48.1%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • mParticle Offers Custom plan.
    • Free Trial Available
    • Starts at $300.0. Offers Free-forever and Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    mParticle Custom

    Free Free

    Growth $300.00 $300.00 per month

    Business $800.00 $800.00 per month

    Platform Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 2 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: New York, New York Founded in: 2012 Located in: San Francisco, California
    Contact Details

    Not available

    https://www.mparticle.com/

    Not available

    https://www.getcensus.com/

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