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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. Read more | Ensighten is the global cybersecurity software that provides clients with complete protection from data loss and hacking while also enhancing web performances. It unifies customers across brands and domains to provide complete security and data security. It creates a foundation for a content strategy as well as manage tags. Vendor management and data security can be managed through an interactive interface. Standardizing and unifying of data sources to generate greater ROI is provided by a tag layer manager. It lets users engage more and thereby generate leads based on activity and unify the web and app data. It also offers third-party detailed analysis in real-time regarding the behavior of users. The tags which are not GDPR and CCPA compliant can be easily known from the dashboard and audits of the software and prevented from getting leaked to unwanted commodities Ensighten Pulse helps in collecting data from customers through different advertising modes and the data collected is used in the generation of customer insight while building robust profiles. Read more |
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SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
12 Features
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7 Features
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Common Features for All |
Analytics
Custom JavaScript Tags
Data Privacy
Mobile App Support
Native App Support
Preview Mode
Simple Deployment
Tag Blacklist
Tag Library
Tag Pause
Turnkey Integration
Version Control
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Analytics
Custom JavaScript Tags
Data Privacy
Mobile App Support
Native App Support
Preview Mode
Simple Deployment
Tag Blacklist
Tag Library
Tag Pause
Turnkey Integration
Version Control
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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User Rating |
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Ratings Distribution |
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Review Summary |
Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise. |
Not Available
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Tag Manager Free Tag Manager 360 Custom |
Ensighten Manage Custom |
View Detailed Pricing
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View Detailed Pricing
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Etailinsights
4.4 Based on 25 Ratings
Easy Insight
4.9 Based on 60 Ratings |
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Screenshots |
+ 1 More
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Not Available |
Videos |
+ 2 More
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Not Available |
Company Details | Located in: Mountain View, California | Located in: San Jose, CA |
Contact Details |
Not available https://marketingplatform.google.com/about/tag-manager/ |
1-650-249-4712 https://www.ensighten.com/products/enterprise-tag-management/ |
Social Media Handles |
Not available |
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