Oktopost vs Brandequity.Ai Comparison

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oktopost

Social Media Management Software

4.5 401 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Brandequity.Ai

Social Media Management Software

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Later

Social Media Management Software

4.2 980 user ratings

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Tailwind

Social Media Management Software

4.3 271 user ratings

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Overview

Description	Oktopost is a B2B social media management solution for businesses to manage, monitor and measure all of their social media activities and reach scheduled B2B goals. The platform helps to maximise content visibility, measure the true impact of social media marketing, engage customers and make the company more social network friendly. With Oktopost, businesses can build a stronger employer brand and promote social selling with its built-in employee advocacy tool. The platform also allows users to integrate it with Marketo, Salesforce, Eloqua and many other platforms to build stronger relationships across multiple channels. Oktopost helps to discover ideas, streamline approvals and schedule dozens of posts quickly. Users can create custom dashboards and track the performance of individual posts regarding their engagement, acquisition and audience insights. The platform also showcases topic relevant conversations and introduces social intelligence to inform users about new trends. Read more	BrandEquity.ai is the top social media management tool, which assists dedicated customers in making accurate business decisions, keeping the business model in mind because social media management strategy comes when you have correctly analyzed data. Our proprietary tool also aids you by integrating your offline customer care with an online management system so you can manage responses in real-time. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options	Free Trial Not Available Oktopost Offers Custom plan.	Free Trial Not Available Brandequity.Ai Offers Custom plan.	Free Trial Available Starts at $15.0.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 84% Momentum 61% Popularity 83%	78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 80% Reviews 60% Momentum 64% Popularity 71%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 87% Momentum 64% Popularity 94%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 82% Momentum 60% Popularity 86%
SaaSworthy Awards	# 18 Highly Rated # 8 Highly Rated	Not Available	# 3 Most Worthy # 2 Highly Rated	# 15 Highly Rated # 20 Most Popular

Features

Total Features	9 Features	4 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 1 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online	Business Hours Online	Business Hours Online
API Support	Available	NA	Available	NA

Reviews & Ratings

User Rating	4.5/5 401 user ratings	Not Available	4.2/5 980 user ratings	4.3/5 271 user ratings
Rating Distribution	Excellent 60.1% Very Good 31.7% Average 8% Poor 0% Terrible 0.2%	Not Available	Excellent 60.8% Very Good 20.5% Average 6.5% Poor 3% Terrible 9.2%	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%
User Sentiments	Ease of Use, Comprehensive Analytics and Reporting, Effective Campaign Management, Extensive Integrations Limited Social Media Platform Integrations, Occasional Software Bugs, Inconsistent Tagging Functionality, Limited Social Listening Capabilities	Not Available	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches
Review Summary	Oktopost receives positive feedback for its user-friendly interface, comprehensive social media management capabilities, and strong analytics and reporting features. It is praised for its ability to streamline social media marketing tasks, helping users save time and improve efficiency. Additionally, Oktopost's customer support is often mentioned as being responsive and helpful. Some users have expressed concerns about the platform's pricing and the occasional occurrence of technical glitches. However, overall, Oktopost is generally well-received by its users and is considered a valuable tool for social media marketers.	Not Available	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.
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Pricing

Pricing Options	Free Trial Not Available Oktopost Offers Custom plan.	Free Trial Not Available Brandequity.Ai Offers Custom plan.	Free Trial Available Starts at $15.0.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Oktopost Custom	Brandequity.Ai Custom	Starter $15.00 $18.00 per month Growth $33.33 $40.00 per month Advanced $66.67 $80.00 per month Scale 15 $200.00 $200.00 per month Scale 30 $400.00 $400.00 per month	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month
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