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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more | Audiens is a customer data platform that makes a unified and persistent customer database. It is employed to enhance the performance of advertising campaigns as well. Moreover, data is onboarded from various resources, normalized, and integrated to make advanced audience segmentation. Audiens is a useful tool that helps segment the customers automatically and build profiles based on the behavioral and demographic data. Moreover, the structured data is then driven to the most popular marketing network and digital customer acquisition channels. Audiens software is explicitly built to show users the campaign with the biggest potential. Moreover, this software fastly imports all of the user's historic orders and customer data with their easy-to-use Shopify integration. The reason marketers must opt for the Audiens is that it makes the challenging thing of analyzing marketing data easy by its compelling features like data source, behavior tracking, multi-step marketing, audience builder, 360-degree customer view. All of the functionalities offered by this software help the marketers in discovering the next brilliant campaign. You can enjoy the great features of Audiens with the pricing strategy that is based on the visitor count that the users have. Read more |
Pricing Options |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
6 Features
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9 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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API Support |
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User Rating |
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Ratings Distribution |
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Review Summary |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Optimove Custom Plan Custom |
Developer Free Basic Others Enterprise Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 7 More
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+ 5 More
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Videos |
+ 2 More
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Company Details | Located in: New York, New York Founded in: 2009 | Located in: Milan, Italy Founded in: 2015 |
Contact Details |
1-888-235-5604 https://www.optimove.com/ |
Not available https://www.audiens.com/ |
Social Media Handles |
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