Acquia Marketing Cloud vs Mortar AI Comparison

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud

Customer Data Platform (CDP)

4.1 84 user ratings

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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mortar AI

Customer Data Platform (CDP)

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Overview

Description

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more

Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions. Mortar AI is trained to use advanced machine learning algorithms to help your business grow and reach people who love you but just don't know it yet! Read more

Pricing Options

Free Trial Not Available
Acquia Marketing Cloud Offers Custom plan.

Free Trial Available
Starts at $119.0.

SW Score & Breakdown

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%
Reviews

60%
Momentum

60%
Popularity

65%

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

75%
Reviews

60%
Momentum

63%
Popularity

63%

Features

Total Features	4 Features	4 Features
Common Features for All	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 1 More - Show Less	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 1 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.1/5 84 user ratings	Not Available
Rating Distribution	Excellent 39.3% Very Good 44% Average 10.7% Poor 2.4% Terrible 3.6%	Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Acquia Marketing Cloud Offers Custom plan.	Free Trial Available Starts at $119.0.
Pricing Plans Monthly Plans Annual Plans	Acquia Marketing Cloud Custom	Premium Plan $119.00 $119.00 per month
	View Detailed Pricing	View Detailed Pricing

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