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Zoho Campaigns Reviews

User Rating

4.7/5 (Based on 5,798 Ratings)

Rating Distribution

  • Excellent

    86.8%
  • Very Good

    2.9%
  • Average

    1.6%
  • Poor

    8.2%
  • Terrible

    0.5%

User Sentiments

Ease of Use, Extensive Integrations, Comprehensive Reporting, Effective Email Marketing

Occasional Software Glitches, Slow Loading Times, Email Deliverability Issues, Limited Template Customisation

Do You Use Zoho Campaigns?

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Review Summary

Zoho Campaigns, a marketing software, receives mixed reviews across various platforms. While users appreciate its ease of use, comprehensive features, and affordability, concerns are raised regarding its occasional glitches, limited reporting capabilities, and lack of advanced automation features. Additionally, customer support is reported to be inconsistent, with some users experiencing prompt assistance and others facing delays. Some reviewers highlight Zoho Campaigns' suitability for small businesses and startups due to its user-friendly interface and cost-effectiveness, while others suggest exploring alternatives for more robust automation and comprehensive analytics.

Pros

  • Affordable pricing with flexible plans for businesses of all sizes.
  • Integrates seamlessly with other products from the Zoho suite, offering a unified experience.
  • Userfriendly interface and draganddrop functionality for easy campaign creation.
  • Offers a range of email marketing features including templates, segmentation, and automation.

Cons

  • Limited reporting and analytics capabilities compared to some competitors.
  • Can be challenging to manage complex email campaigns with a large number of contacts.
  • Some users find the email editor to be limited in terms of customization options.
  • Limited thirdparty integrations compared to other email marketing platforms.

AI-Generated from the text of User Reviews

Reviews
JB

Jeffrey B

June 14, 2026 Source: G2.com
The Platform Brings Powerful Automation into Email Marketing with Highly Reliable Email Sequences
What do you like best about Zoho Campaigns?The highly customizable email templates makes it extremely easy to create email campaigns and its flow of contact data helps us send targeted emails based on customer behavior and buying history and I also like that the valuable metrics helps monitor vital metrics like open rates, successful delivery and bounce rates.What do you dislike about Zoho Campaigns?I haven’t experienced any major challenges and despite it’s extensive feature set its capabilities are easy to handle.What problems is Zoho Campaigns solving and how is that benefiting you?It helps successfully maximize email marketing allowing us to build meaningful connections with customers leading to minimized customer churn and higher retention rates.
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JL

Janice L

June 12, 2026 Source: G2.com
The Efficient Email Creation and Quick Scheduling Makes it Easy to Manage Multichannel Campaigns
What do you like best about Zoho Campaigns?The platform handles large campaigns very efficiently and it allows us to personalize our email campaigns so that it can match every customer’s interests and I can also do multichannel marketing such as Email and Push notifications from a single dashboard.What do you dislike about Zoho Campaigns?There are problems that have affected its use the platform is very effective with all the necessary features and gives us a complete email marketing package.What problems is Zoho Campaigns solving and how is that benefiting you?The easy designing and sending of email campaigns helps with customer interaction and audience building which ensures that we can close deals faster with higher efficiency.
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GK

Gabriel K

June 11, 2026 Source: G2.com
Easy Email Campaign Creation with Great Deliverability and Detailed Performance Insights
What do you like best about Zoho Campaigns?I like the ease to design, create and run email marketing campaigns with this tool and it enhances great email deliverability and also it provides me with complete and detailed insights about how campaigns are performing.What do you dislike about Zoho Campaigns?I don’t have anything that I can complain about this is a great email marketing solution since it suites all our objectives.What problems is Zoho Campaigns solving and how is that benefiting you?It allows us to manage customer communication in one place and engage prospects through a sequence of targeted emails which leads to better qualified sales opportunities.
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JS

Jessica S

June 10, 2026 Source: G2.com
Great Email Marketing to Build Strong Client Relationships with Ease of Tracking Email Delivery
What do you like best about Zoho Campaigns?I like the drag and drop builder for email campaigns and landing pages that has made customizing emails for different audience groups easy and it delivers in-depth analytics on email performance.What do you dislike about Zoho Campaigns?Nothing that I liked the least the platform is great and it is efficient to use for email marketing.What problems is Zoho Campaigns solving and how is that benefiting you?The email campaigns helps maintain consistent communication with our target audience and the newsletters we share helps drive traffic to our websites.
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ST

Stergios T

May 19, 2026 Source: G2.com
Streamlines Email Campaigns with Powerful Integrations
What do you like best about Zoho Campaigns?I appreciate Zoho Campaigns because it eliminates manual email list management, which can be a hassle, and provides useful metrics that help in evaluating email campaign performance. I like the API integrations and workflow automation a lot. These features can save a team from having to build a custom email infrastructure, freeing up time and resources. By directly connecting a product database via API, Zoho Campaigns handles workflows efficiently. The setup process was straightforward, which made the transition to using the platform smooth for my team.What do you dislike about Zoho Campaigns?The template customization in Zoho Campaigns is somewhat limited. We would benefit from more granular control over logic, like conditional blocks and custom CSS. Also, the documentation could be more detailed.What problems is Zoho Campaigns solving and how is that benefiting you?I use Zoho Campaigns to automate email tasks, eliminating manual list management while providing useful metrics. Its API integrations and workflow automation save us from creating custom infrastructure, allowing direct database connections.
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BS

Bhumika S

May 14, 2026 Source: G2.com
Smooth Automation, Needs a Modern UI
What do you like best about Zoho Campaigns?I love the automation workflow in Zoho Campaigns. It's like setting it and forgetting it, which means I never miss a touchpoint. It personalizes campaigns and scales effortlessly, taking the stress off my shoulders about missing stuff. The email campaigns, performance tracking, and automation really save time on repetitive tasks and keep everything organized, removing confusion from campaigns. The initial setup was very smooth and easy to understand, making it easy to get started right away.What do you dislike about Zoho Campaigns?The interface feels outdated and the reporting can lack depth.What problems is Zoho Campaigns solving and how is that benefiting you?I use Zoho Campaigns to automate emails, saving time on repetitive tasks. It organizes everything, removing confusion from campaigns and ensures we never miss a touchpoint. The automation personalizes and scales, taking the stress off missing stuff.
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EG

Ed G

May 5, 2026 Source: G2.com
Amazing Campaign Reporting, Easy to Use, and Great Value
What do you like best about Zoho Campaigns?One of the best email campaign alternatives for staying in touch with your customers and potential clients. The reporting section is amazing—you can track every stage of a campaign. It’s easy to use and easy to understand. You can integrate it with Zoho CRM and other Zoho apps. Overall, it offers great value for the tool. Customer support is also very good, and you can find a Zoho Partner if you need additional assistance, although ZohoCorp’s support department is usually great on its own.What do you dislike about Zoho Campaigns?Maybe the interface could use a bit of an update. Also, every email campaign needs to be approved, and sometimes it takes a couple of minutes to get the green light before I can send it.What problems is Zoho Campaigns solving and how is that benefiting you?We use it to communicate all of our services to potential customers and existing clients, supporting our upsell and cross-selling strategy. It also helps us identify areas of interest so we can segment our audience and target them more effectively.
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Pp

Prabal p

April 30, 2026 Source: G2.com
Cost-Effective Email Marketing Tool with Room for UI Improvement
What do you like best about Zoho Campaigns?I really like Zoho Campaigns for its low cost, which is very affordable according to Indian rupees. It's a good platform for email marketing that helps me share a large number of SMSes and emails with my clients and leads efficiently. The drag and drop editor is the best part for me when it comes to creating emails, and the inbuilt templates, like the professional newsletter, make it easy to get started without coding. I just add features and branding, and everything is in place. The marketing automation features are quite professional, allowing me to send automatic bulk emails like sign-up greetings or thank you messages after purchases, again, all at a very low cost.What do you dislike about Zoho Campaigns?I think the initial UI should be much more user-friendly. Right now, I was having some struggle to get what exactly where the particular functions are. It's a lot messy.What problems is Zoho Campaigns solving and how is that benefiting you?Zoho Campaigns helps me share large numbers of SMSes and emails with clients and leads, solving my functional problems in marketing effectively.
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SH

Srianka H

April 30, 2026 Source: G2.com
Great for Small Businesses, Needs Modern Features
What do you like best about Zoho Campaigns?I appreciate Zoho Campaigns for its free plan, which was highlighted as beneficial when I was just starting out. The free email campaign feature was the biggest thing for me to get started. I like how Zoho Campaigns supports small and initial users. It's also easy and seamless to install and start using the tool. I am using Zoho Campaigns with my Shopify to automate my mail campaigns, like for instances when items are left in the cart, which makes it very convenient for managing my customer communication.What do you dislike about Zoho Campaigns?I would love if Zoho added modern aesthetics and simplified its tools, like giving a drag-and-drop feature for creating campaigns.What problems is Zoho Campaigns solving and how is that benefiting you?I use Zoho Campaigns for email marketing, benefiting from its free mail campaigns that are great for starting small. It enables me to automate my campaigns with Shopify, and the setup was easy and seamless.
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JA

Jeremy A

April 30, 2026 Source: G2.com
Affordable, Intuitive, and User-Friendly
What do you like best about Zoho Campaigns?I use Zoho Campaigns for sending out cold emails to my prospects and I've found it to be cheaper in cost than other alternatives like Smartlead or Instantly, which makes it easier for our organization to use. I like that the UI/UX is really clean and easy to use, and the campaign setup is very easy and intuitive. The initial setup was straightforward and quick, taking just two days. I would rate my likelihood of recommending Zoho Campaigns to a friend or colleague as a 10.What do you dislike about Zoho Campaigns?Zoho could improve its CRM linking.What problems is Zoho Campaigns solving and how is that benefiting you?I use Zoho Campaigns because it's cheaper than alternatives and user-friendly for sending cold emails.
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