Moat Pro Reviews

Views of competitor ads - both creative and popular websites they serve on

Significant holes in Mobile measurement, most reports are best only directionally

Consider pairing with additional market research, Moat Pro is a great first step to monitor competition

Monitoring competitive activity

Lots of web banners and other kinds of web advertising arts, plus the ability to provide analytical data.

I dislike the prices and poor data of other countries, like my own Brazil. It's not useful to some companies that I work with.

Some way to users can upload or help they check more Web Ads, to accurate the data bank of the tool for more results in other countries.

Well, the most part of the benefits I have with Moat is research benefits, like some insights of design and approach of some segments, and like I said the analytical data, it's very helpful to my make my work easier and improve the results that I need.

Clients really trust the external validation that comes from MOAT on all of Our display data. The reporting is incredibly robust. We are treated well by customer Service.

The main issue is cost. There aren’t a ton of true competitors out there and everyone is expensive, but moat adds a lot to our cpms.

Don’t sweat the comparison with their competitors. There is functionality parity for the most part so go with whichever has the best customer service and integrates with your envinronment best.

The goal was to validate the integrity of our reported campaign KPIs to our clients so that they could trust us more.

Aside from being able to see creative (which is awesome), seeing the publishers they are running on, and which platforms they are running through, which is really helpful.

Unlike some other systems we use, In MOAT Pro, you are unable to see what the ad spend is per property.

We utilize it to see what our clients competitors are running from a creative perspective, as well as which sites they are running on. We also use it when researching potential clients to anayize how we would be able target website/audiences more efficiently than their current buy.

All the data are very relevant to the brand or client's success. It helps analyzing all the campaigns and forecasts and plans for future ones. It helps manages all the data as well, with its very easy interface and options.

Even though the interface is easy to manage and browse through, I think it is better if they design it better. Needs to be more pleasing to the eye.

This platform really helps in analyzing data for brands and clients. It helps in planning and forecasting trends for the campaigns and understanding how the brands work. It's a great tool also for managing all the metrics for the platforms.

Moat can easily help with analyzing and planning market data for the clients and brands. It helps in communicating social media more effectively and efficiently. It makes us understand the trends more.

So intuitive , easy no manage . One the best tools to use on Marketing .

So far nothing . The software is easy to manage full of tools .

Make the switch with no regrets

Organize and get control of my market .

I like that Moat has an option to create and export PPT slides of information to add to presentations, very helpful.

It is unclear that you have to change all fields when selecting parameters for a particular campaign. The metrics they also compare campaign performance with are their own and not respective to my company's site.

Overall campaign reporting and performance.

Quick to access competitor stats and insights

Cannot search for a more granular brand (i.e. when one brand has several sub-brands under it that are all very different)

Competitive analysis, trends, spend, and actions

I like that it's very visual. It's nice to see all of one brand's ads in one place and use that to assess brand objectives, consistency, message, etc.

The platform is somewhat confusing to use. Other than seeing the visuals, I know there are plenty of other tools and offerings in Moat Pro, but not sure how to get there or interpret the information.

Wanting to use Moat to understand client's brand objectives more for sales pitches. Benefits are it's very useful to get a high level idea of that information with Moat Pro.

I like that Moat has the option to export valuable campaign analytics to a readily presentable format.

That the heat maps are not avalibale until almost two weeks after a campaign ends - sometimes not even at all.

Readily avalibale campaign presentations to enhance client expereince.