Meltwater Reviews

What do you like best about Meltwater?I really like the real time monitoring and media list building option.What do you dislike about Meltwater?Sometimes the platform doesn't pickup broadcast or the keywords it's picking up is incorrect.What problems is Meltwater solving and how is that benefiting you?Giving us key insights around coverage

What do you like best about Meltwater?Meltwater helps me gain valuable insights into audience conversations, market trends, consumer sentiment, and brand performance. These insights are incredibly useful in shaping my marketing strategies, planning promotional activities, identifying new opportunities, and making more informed decisions. It allows me to better understand what our audience is talking about, what matters to them, and how we can create more relevant and impactful campaigns. Overall, Meltwater has become an essential tool in my marketing toolkit. I’m genuinely happy to work with them and would highly recommend Meltwater to any marketing professional looking to strengthen their social listening capabilities, improve their marketing strategy, and make a greater impact with their campaigns!What do you dislike about Meltwater?So far Nothing. I really like work with MeltwaterWhat problems is Meltwater solving and how is that benefiting you?What I appreciate most is how Meltwater transforms social conversations and data into actionable insights that I can apply directly to my work. It saves time, supports smarter decision-making, and helps me stay ahead of trends in a fast-changing digital landscape.

What do you like best about Meltwater?What I like most about Meltwater is how easy it makes it to understand not just what people are talking about, but also who is actually driving those conversations. The Author Segments feature has been particularly useful for me because I can break down audiences by things like age, gender, location, and different interest areas.What do you dislike about Meltwater?Recommendations to others considering Meltwater?I also like being able to see relevance rankings, top topics, and top authors in one place. The visual breakdown makes large amounts of audience data much easier to understand, especially when I’m trying to identify patterns around a brand or topic. It saves me from having to manually go through a huge number of individual mentions.What problems is Meltwater solving and how is that benefiting you?There are a lot of filters and options available, so it can take some time to understand which segments and settings are most useful for a particular analysis. The amount of information can also feel a little overwhelming when working with a large audience. Once I get the filters set up correctly, though, the analysis becomes much easier to work with.

What do you like best about Meltwater?The platform is really good and does what we need but the integration to Globe Newswire is one of the hidden gems. It is a far more cost-effective alternative to other wire services.What do you dislike about Meltwater?There is little to dislike. The team is very responsive to issues or challenges I face and work hard to address them in a timely manner.What problems is Meltwater solving and how is that benefiting you?Meltwater helps us with capturing and sharing data analysis on how effective our media relations campaigns are as well as is a key cost-savings factor for our wire distribution service. For anyone considering Meltwater, you should consider adding Globe Newswire to the subscription.

What do you like best about Meltwater?It's relatively simple to use, works well with verbiage copied over from Microsoft Word, and has a nice database of media contacts to work with. We have not needed to use it for a ton, but we were kindly walked through all of its features regardless, and it has worked well when we've used it. I am not privy to how much we are paying for this service, but I understand that we feel we're getting a good value for it and have no intention of switching services.What do you dislike about Meltwater?The homepage looks a little clunky, at least on desktop (which is the only spot I use it). It presents kind of a lot of info at once, and at first glance it's hard to see where you should be looking on a given page.What problems is Meltwater solving and how is that benefiting you?Meltwater is how we send out each of our press releases, and it has worked just fine for use each time. We also have used it to bolster our media lists and search for media outlets that would potentially be interested in what we're sending out. We haven't asked it to do too much, but it has easily helped with what we've needed.

What do you like best about Meltwater?What I like most about Meltwater is having media coverage, social mentions, and reporting in one place. The monitoring dashboard makes it easy to keep an eye on specific topics and quickly see what is getting attention. I also like the way the results can be filtered and organized, especially when there are a lot of mentions to go through.What do you dislike about Meltwater?The reporting side is probably one of the most useful parts for me. Being able to look at reach, sentiment, coverage trends, and advertising value equivalency gives me a much clearer picture of how a campaign or topic is performing. The interface is fairly easy to navigate once everything is set up, and the visual reports make it easier to share results with other people. Meltwater fits well into my workflow because I can use the monitoring and reporting features to collect media coverage and then use those insights in our regular reporting process. I mainly use it alongside our existing reporting and communication workflow rather than relying on a lot of direct integrations. Being able to review reach, sentiment, trends, and AVE in Meltwater and then share those findings with the team makes the overall process much easier.Recommendations to others considering Meltwater?There are quite a few features and settings, so it can take a little time to understand the best way to organize streams, filters, and reports. When there is a large amount of coverage, the dashboard can also feel a bit busy. I think the overall experience becomes much smoother after spending some time getting the setup right.What problems is Meltwater solving and how is that benefiting you?Before using Meltwater, keeping track of media coverage and turning it into useful reports could involve a lot of manual work. Meltwater makes that process much more organized by bringing relevant coverage and social mentions into one place. I can quickly see trends, reach, sentiment, and the articles generating the most value instead of checking different sources individually.

What do you like best about Meltwater?The data and insights that we can gather for full funnel campaign planning. The data to tap on emerging trends, top content, top hashtags, top creators and publications to shape our campaign planning and strategyWhat do you dislike about Meltwater?Given it pulls data from keywords, there is overestimation of certain social platforms that are text based such as X and under representation of video based social platformsWhat problems is Meltwater solving and how is that benefiting you?The development of

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What do you like best about Meltwater?What I appreciate most about Meltwater is that it brings media monitoring, social listening, and reporting together in a single platform instead of requiring multiple separate tools. We use it to monitor brand mentions, industry trends, and competitor activity across online news and social channels, and the real-time alerts help us react much faster when something important happens. The search functionality is flexible, allowing us to build detailed keyword queries that filter out irrelevant results. I also like the dashboards because they make it easy to share campaign performance and media coverage with stakeholders without spending hours preparing reports manually. The platform has become an important source of market intelligence rather than just a media monitoring tool.What do you dislike about Meltwater?Setting up effective searches requires some practice, especially when building more advanced Boolean queries. During the first few weeks we needed to refine our searches several times before the results became consistently relevant. The platform offers a wide range of analytics and reporting options, which is a strength, but it can feel overwhelming for new users. I would also like more flexibility when customizing certain dashboards and reports for different stakeholders. Some experienced users have also noted that getting search queries right is one of the biggest factors in obtaining high-quality results.What problems is Meltwater solving and how is that benefiting you?Before using Meltwater, monitoring media coverage and online conversations meant checking multiple websites, social platforms, and news sources separately, which made it difficult to identify trends quickly or measure the impact of our communications. With Meltwater, we now receive real-time alerts, track share of voice, monitor competitor activity, and measure campaign performance from one central location. This has reduced the time spent collecting information manually, improved the quality of our reporting, and helped our team respond more quickly to emerging topics and potential reputation issues. Having historical data and consolidated dashboards has also made it much easier to identify long-term trends and support strategic decision-making.

What do you like best about Meltwater?.Reports dashboard and Influencers reportWhat do you dislike about Meltwater?The user interface can become less clutteredRecommendations to others considering Meltwater?Metlwater is always evolving plus their support is one of the best in the industryWhat problems is Meltwater solving and how is that benefiting you?Initially we ahd subscribed