Home/Marketing Analytics Software/LatanaUpdated on: March 27, 2023


AI-Powered business tracking
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What is Latana and how does it work? Latana is an AI-powered brand tracking software that enables users to gain brand insights and monitor brand performance to elevate growth. It streamlines accessing consumer data, into a single dashboard, thanks to its advanced AI. These consumer insights help the users to scale efficiently in the modern global capitalistic setting. Latana is a brand tracking platform that compiles reliable consumer data from more than 100 countries into a single, user-friendly dashboard. It provides world-class, scalable information to help companies make smarter marketing decisions. You can track changes, do comparisons with competitors, optimize your brand’s performance, and segment your audience with Latana. Brand tracking has never been easier before but with Lantana’s AI, it’s just a piece of cake. Lantana is trusted by leading global brands like Philips and Unilever, so you can never go wrong by this choice. The software additionally offers a dashboard to its users with easy to access data and flexible segmentation. Users can personalize their dashboards according to their requirements using combinations of audience segments, geography, brand, time period, and KPIs. The software offers 3 premium pricing plans depending on their features and advancement level. They also offer a free trial version to try their features before making the actual purchase.

Latana Technical details

Support Business Hours Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Berlin, Germany
Deployment SaaS/Web/Cloud Official Website https://www.latana.com/
Category Marketing Analytics Software

Latana Pricing

Pricing ModelQuotation Based


  • Unaided Brand Awareness
  • Aided Brand Awareness
  • Brand Knowledge
  • Brand Consideration
  • Brand Usage
  • Brand Preference
  • Brand Affinity
  • Brand Associations
  • Customised Funnel
  • Characteristics Heatmap
  • Customer Success
  • Researcher Support
  • Raw Data Full Access
  • Account Management
  • Research Consultant
Disclaimer: The pricing details were last updated on 16/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Latana pricing.

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Videos on Latana

Latana Brand Tracking Software
Latana Brand Tracking Software
Latana: Make Better Marketing Decisions

Latana Screenshots

The Value of Advanced Brand Tracking
Advanced Sustainability Tracker
Brand Funnel
The Value of Advanced Brand Tracking
The Value of Advanced Brand Tracking
Advanced Sustainability Tracker
Brand Funnel

Latana FAQs

No, Latana does not provide API.


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