GRAVTY

About GRAVTY

Deep Dive with Clara AI

GRAVTY® by Loyalty Juggernaut (LJI) is a patented, cloud-native enterprise loyalty and customer engagement platform engineered to power high-velocity, multi-partner programs for global leaders in travel, retail, hospitality, and financial services. Built natively on AWS serverless microservices, GRAVTY eliminates reliance on technical debt through a patented no-code rules engine that empowers marketing teams to independently design, test, and launch complex promotions, gamified campaigns, and dynamic tier structures. The platform integrates agentic AI to drive hyper-personalized customer journeys, automated offer generation, predictive churn modeling, and real-time fraud prevention, while its proprietary BIT Value™ framework tracks engagement across customer behavior, influence, and transactional value. Designed for multi-brand ecosystems, GRAVTY features self-service partner onboarding, automated co-brand financial settlements, and the integrated FIDIVIO engine for real-time, IFRS-compliant loyalty liability accounting. Additionally, its AI-Scan computer vision capability seamlessly converts offline paper receipts into actionable first-party data and instant rewards. Capable of handling over 120 million events per hour with sub-50 millisecond response times, GRAVTY supports single-tenant deployments of over 100 million members across 110+ countries. It holds ISO 27001, ISO 27018, SOC 1, and SOC 2 Type II certifications while fully complying with GDPR and CCPA standards, making it the trusted enterprise engine behind flagship global programs such as WestJet Rewards, Emirates Skywards Everyday, and GHA DISCOVERY.