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Conga Composer helped solve a problem simply and effectively with very little implementation time. It's been easy to use and train our sales team to use. It has drastically reduced errors on our contracts.
I haven't come across any real downsides. I often remind our internal teams that Conga's only limitation is that it's relying on accurate and complete data from Salesforce so if something isn't working right, we have to go back and look at the source which is salesforce.
We used to use a shared Google doc to create our order forms and every sales person would take creative liberties or re-work contract language that we actually have standardized or they would copy an older version. Now, I control the standard language and product descriptions and we have more uniformity. We also have improved accuracy and less typos since the information is being driven from Salesforce.