What do you like best?
Easy to create super professional looking 3D architecture diagrams quickly. All the latest AWS components are available and you can size them appropriately. Although I haven't used this, the ability to export Cloudformation based on a diagram is really cool.
What do you dislike?
The feature to scan an environment and autogenerate a diagram could use some work. While all the components are present, the layout is super messy. A lot of components that are connected or subscribed to via events are not connected, but should be. Nevertheless, easier than creating all components manually.
Recommendations to others considering the product:
In order to justify the price, you should really take advantage of the live monitoring and budgeting features.
What problems are you solving with the product? What benefits have you realized?
Disseminating architecture changes throughout the team, live scanning of account, being able to budget based on granular AWS instance sizes.