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All of the data is added promptly, usually faster than other services. But I think the best part about it is the processing and rankings they have, they all have a utility and they reflect ways to extract new information about artists, playlists, and trends
I think the price point is thw l ly painful thing. Given how much data they gather and process though, and the fact that their clientelle is so specific, I understand it.
Mostly it tells me if I have spent ad dollars correctly. But also a whole lot of other things about the artists we manage. It can help diferentite when we have a problem with branding between targeting and aesthetic or creative. Its very powerful if you know how to read the data