Cardlytics

About Cardlytics

Cardlytics is a new SaaS product that serves as a digital advertising platform for banks. It aids in the development of strategies for gaining market share with both new and existing clients. Analysts, developers, and data scientists work at Cardlytics. They work as clients' marketers, account managers, and consultants. You may interact with advertising that truly gives back to customers in the brand-safe, fraud-free platform. They have a full view of customer expenditure, including purchases made by competitors, thanks to their collaboration with top banks. Their job is built around this buying intelligence. At prominent banks in the United States and the United Kingdom, they integrate adverts into online, mobile, and email channels. Customers look at advertisements to figure out how much they'll spend and how much they'll save. Their native adverts target actual people. Bots aren't allowed to have bank accounts. The advertisements are targeted at adults who are regularly managing their finances. These ads are personalized based on the customer's buying history, giving them actual value. Real transaction data can be used to close the loop. They track campaign results down to the pennies, reporting online and in-store purchases to the penny.