AdLabs

About AdLabs

Deep Dive with Clara AI

AdLabs is a hybrid Amazon PPC management platform that combines semi-automatic bid optimization with full advertiser control. Built by two Amazon advertisers with 7+ years of experience and a team of PhD engineers, AdLabs uses a transparent Revenue Per Click (RPC) bidding methodology to calculate optimal bids based on your target ACOS, conversion rates, average order values, and placement performance. AdLabs covers the core workflows PPC managers need daily: bid optimization with full override control, n-gram search term analysis to surface wasted spend and keyword opportunities, one-click negative keyword management, campaign mapping for structured keyword harvesting, dayparting automation with heatmaps, and nested tagging for granular account organization. A drag-and-drop custom dashboard builder lets you create tailored reporting views, blend performance across accounts, and share white-label reports via link. AdLabs powers over 2,000 agencies and brands globally, with a free tier for freelancers and Pro plans starting at $40/month per team plus 1% of ad spend. Support comes directly from AdLabs leadership and developers, with bug fixes typically resolved within a day.

Screenshots & Videos

Pricing

Free Trial Available
Starts at $0.00.
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Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)
Individuals

API Support

Not available

Modes of Support

Business Hours

AdLabs Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Premium Plans ( Subscription )

AdLabs Free Free

For Smaller Brands and Freelancers: Free Forever.

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AdLabs Core $0.00 $40.00 + 1% of Ad Spend

1% of Ad Spend + $40/month

Manage SP, SB and SD
Full Access to the Bid Optimizer
Multi User Teams
Works with Seller & Vendor Central
Blend top-line & ad metrics
Search Term Analysis
Placement Performance
SQP Reports
Keyword Harvesting
Negative Keyword Tools

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AdLabs Pro $0.00 $40.00 + 2% of Ad Spend

Everything on the Core plan plus...

Dayparting
Custom White-Label Dashboards
DSP
AMC
Automations
Alerts

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Disclaimer: The pricing details were last updated on 03/03/2026 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Videos on AdLabs

4 Minute AdLabs Demo

AdLabs Screenshots

AdLabs Bid Optimizer

AdLabs Search Que...

AdLabs Suggested ...

AdLabs Dayparting

AdLabs FAQs

What makes AdLabs different from other Amazon PPC tools?

Most Amazon PPC tools rely on fully automated, black-box algorithms where you have little visibility into what changes are being made or why. AdLabs takes a hybrid approach, combining automation with human control. The platform's RPC bidding algorithm generates transparent, math-based bid recommendations that you can review, adjust, and approve before anything is submitted to Amazon. You always know exactly how your bids are calculated and stay in the driver's seat of your advertising strategy.

Who is AdLabs built for?

AdLabs serves Amazon advertisers at every level, from solo freelancers and independent brands to large agencies managing multiple accounts. The platform is especially well suited for PPC managers who want to move fast without sacrificing control, and for teams that have outgrown manual spreadsheet workflows but don't want to hand everything over to automation.

What is RPC bidding?

RPC stands for Revenue Per Click. It's the bidding methodology at the core of AdLabs. Rather than adjusting bids by arbitrary percentages or relying on opaque algorithms, RPC uses your actual performance data, including conversion rate, average order value, and placement metrics, to calculate the ideal bid for each keyword based on your target ACOS. For new keywords with no history, AdLabs uses an Anticipated RPC formula to set efficient starting bids from day one.

How much does AdLabs cost?

AdLabs offers a free plan for freelancers and small brands. The Pro plan starts at $40/month per team plus 1% of ad spend, with custom pricing available for enterprises and advertisers spending over $250K/month. There are no long-term contracts, and you can cancel at any time. AdLabs also offers a 30-day free trial of Pro with no credit card required, and guarantees to pay for itself within two weeks or your money back.

What kind of support does AdLabs offer?

AdLabs provides in-app chat support where you'll be talking directly to company leadership and developers. Response times are typically within hours, and bugs are usually resolved within a day. U.S. advertisers spending over $10K/month also receive a complimentary onboarding call. Support covers product-related questions and troubleshooting.. Beyond direct support, AdLabs has an active Discord community and a library of free educational resources including SOPs, in-depth guides, That Amazon Ads Podcast, and masterclasses covering bid optimization, campaign structure, search term analysis, and more.

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Does AdLabs provide API?

No, AdLabs does not provide API.