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About Aberdeen

Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach provides insights on technology, customer management, and business operations, to inspire critical thinking and ignite data-driven business actions.

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Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    68%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    71%

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • NA

Modes of Support

  • Online

Aberdeen Features

Demand-Side Platforms (DSP) Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    68%

Unique Features

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

Standard Features

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Contextual Targeting

Targeting based on content on the site

Geo Targeting

Targeting based on location, city, timezone, and country

Reporting

Sends instant status reports about the task with customer feedback

Budget Management

Analyzing financial information to ensure all operations are within budget

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Aberdeen Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Disclaimer: The pricing details were last updated on 27/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Aberdeen Pricing.

Aberdeen Alternatives

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Aberdeen Reviews

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Videos on Aberdeen

Aberdeen FAQs

What is Aberdeen used for?

Aberdeen is Demand-Side Platforms (DSP). Aberdeen offers the following functionalities:

  • Creative Management
  • Private Marketplace
  • Real-time Bidding

Learn more about Aberdeen features.

What are the top alternatives for Aberdeen?

Does Aberdeen provide API?

No, Aberdeen does not provide API.

Aberdeen Contact

Vendor Details

Waltham, Massachusetts

Contact Details

Not available

https://www.aberdeen.com/solution/intent-targeted-digital-advertising/

Social Media Handles

Grid Report for Aberdeen

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Disclaimer

This research is curated from diverse authoritative sources; feel free to share your feedback at feedback@saasworthy.com

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