Winning in the API economy

by Steven Willmott (CEO 3scale), Guillaume Balas (CMO 3scale)

Application programming interfaces (APIs) can fuel internal innovation, reach new customers, extend products and create vibrant partner ecosystems. This shift in the way business works is creating huge opportunities for both individual organizations and global commerce as a whole. This e-book explores various API use cases and provides insights and direction on ways to maximize your API program through best practices. Learn how organizations are embracing APIs to improve performance.

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What's Inside

Table of contents

Quotes

About

Is this book right for me?

Prologue

Chapter 1: Software Drives Modern Business
Disruption by Software
Software Infusing Mainstream Business
Towards the Software Enabled Enterprise

Chapter 2: From Software-Enabled to API-Enabled
APIs Defined
Specific Technologies are a Red Herring
Towards an API-Driven Business
“API Enabled” underpins “Software Enabled”

Chapter 3: Beyond Internal Use—Joining the API Economy
The API Economy Defined
Joining the API Economy
“Open” Means “As Open as You’d Like”
Moving from a Channel/Product-Centric View to an API-Centric View

Chapter 4: Five Business Areas where APIs drive Success
1. Mobile Enablement
2. Customer and Partner Ecosystem Growth
3. Developing Massive Reach for Transactions and Content
4. Powering New Business Models
5. Driving Internal Innovation

Chapter 5: 3scale—the API Management Service

Chapter 6: Conclusions and Additional Resources

Resources and Notes

Glossary

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