Understanding B2B Marketplaces

Table of Contents

• Executive Summary
• A booming yet fragmented market
• A brief history of B2B marketplaces
• Alibaba, the open door to the Chinese market
• A variety of early starters
• Shortcomings of early B2B marketplaces
• At the turn of 2009, innovative players emerge
• A market now fragmented by vertical and geographic location
• Key requirements and features of B2B marketplaces
• Confidentiality , Pricing
• Transactional features, product navigation and industry specific features
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• Go to market strategies
• The connected approach
• The SaaS based approach
• Technical notes
• The 4 interfaces of the marketplace
• All in One solution vs. Modular solutions
• Final thoughts
• About Uppler