Lexer vs UrbanBuz Comparison

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lexer

Customer Data Platform (CDP)

4.8 36 user ratings

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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

UrbanBuz

Customer Data Platform (CDP)

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Overview

Description

Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. Lexer helps marketers know their customers, inspiring and enabling them to create the experiences that grow sales. Read more

UrbanBuz is a constantly evolving and an open platform that connects to any third-party system to give businesses the flexibility to grow using the system that best work for them. Use the UrbanBuz API to connect the different customer data points (profile, sales, loyalty, vouchers, communication and feedback) to the UrbanBuz Customer Data Platform (CDP) Read more

Pricing Options

Free Trial Not Available
Lexer Offers Custom plan.

Free Trial Not Available
UrbanBuz Offers Custom plan.

SW Score & Breakdown

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

60%
Momentum

62%
Popularity

77%

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

61%
Popularity

65%

Features

Total Features	6 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email + 3 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.8/5 36 user ratings	Not Available
Rating Distribution	Excellent 83.3% Very Good 16.7% Average 0% Poor 0% Terrible 0%	Not Available
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Pricing

Pricing Options	Free Trial Not Available Lexer Offers Custom plan.	Free Trial Not Available UrbanBuz Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Lexer Custom	UrbanBuz Custom
	View Detailed Pricing	View Detailed Pricing

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