SOCi vs Lately Comparison | SaaSworthy.com

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SOCi

Social Media Management Software

4.6 1,853 user ratings

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lately

Social Media Management Software

4.8 20 user ratings

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SocialDog

Social Media Management Software

4.6 177 user ratings

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Tailwind

Social Media Management Software

4.3 271 user ratings

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Overview

Description	SOCi is built to take care of the three important areas of localized social marketing. Through the platform, businesses can manage their local page presence across social and review sites, this enables overall brand visibility. It allows users to create, host, and share libraries of content with their locations. The tools provided allow users to publish content to thousands of local pages seamlessly. The solution gives teams the power to see what people are saying and respond quickly across all locations. It enables users to easily filter engagements using sentiment, source, and specific keywords. Users can pull up and manage reviews on every site using a single platform. With the competitive intelligence and insights feature, brands can identify, quantify, and even extract keyword trends that come up in comments and reviews at local and national levels. Businesses and brands can reach local audiences with localized social ads and targeted boosts. Users can maximize and drive local business growth using effective social marketing strategies. Read more	Lately’s software is critical for every company, from startup to international, that needs to plan, create, publish, track, scale and manage content for social media. Get hours of work done in less than 60 seconds, say goodbye to spreadsheets - forever - and increase your productivity, confidence and sanity. Increase productivity by up to 80% ,boost traffic by an average of 5x, cut creation and posting time by 90%, reduce social media marketing costs by up to 60%, and supercharge reach by up to 700x. Read more	SocialDog is the perfect solution for any Twitter marketer looking to get the most out of their efforts. They provide a suite of services that can help maximize Twitter presence. This automation feature allows to schedule posts and tweets in advance, saving time and energy. This analytics feature offers detailed insights into the performance of campaigns, helping to identify areas of improvement and make informed decisions. Finally, account management feature provides an easy way to manage multiple accounts and users, ensuring stay organized and on top of campaigns. With SocialDog, can rest assured that Twitter marketing efforts are in good hands. Read more	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options	Free Trial Not Available SOCi Offers Custom plan.	Free Trial Not Available Lately Offers Custom plan.	Free Trial Available Starts at $9.0.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 63% Popularity 85%	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 73% Momentum 61% Popularity 67%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 60% Momentum 62% Popularity 75%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 82% Momentum 60% Popularity 86%
SaaSworthy Awards	# 16 Most Popular # 8 Fastest Growing	Not Available	# 9 Fastest Growing	# 15 Highly Rated # 20 Most Popular

Features

Total Features	9 Features	9 Features	8 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 5 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online	Business Hours Online	Business Hours Online
API Support	Available	NA	Available	NA

Reviews & Ratings

User Rating	4.6/5 1,853 user ratings	4.8/5 20 user ratings	4.6/5 177 user ratings	4.3/5 271 user ratings
Rating Distribution	Excellent 71.8% Very Good 22.7% Average 3.7% Poor 0.9% Terrible 0.9%	Excellent 85% Very Good 10% Average 0% Poor 5% Terrible 0%	Excellent 67.8% Very Good 25.4% Average 6.2% Poor 0.6% Terrible 0%	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%
User Sentiments	User-friendly Interface, Ease of Scheduling Posts, Comprehensive Reporting Features, Extensive Social Media Platform Integrations Occasional Software Bugs, Limited Instagram Functionality, Inconsistent Metric Reporting, Occasional Social Media Account Disconnections	Not Available	Not Available	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches
Review Summary	Overall, users have expressed mixed opinions about the product's features, customer support, and overall usability. While some users appreciate its ease of use and comprehensive features, others have encountered technical difficulties, limited customization options, and occasional glitches. Customer support has received both positive and negative feedback, with some users praising their responsiveness and helpfulness, while others have experienced delays and unsatisfactory resolutions. Despite these criticisms, many users acknowledge the product's potential and believe that it can be a valuable tool for managing social media and marketing efforts.	Not Available	Not Available	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.
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Pricing

Pricing Options	Free Trial Not Available SOCi Offers Custom plan.	Free Trial Not Available Lately Offers Custom plan.	Free Trial Available Starts at $9.0.	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	SOCi Custom	Lately Custom	Lite+ $9.00 $12.00 per user / month Pro $49.00 $59.00 per user / month Business $99.00 $120.00 per user / month	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month
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Alternatives

	Sprout Social 4.3 Based on 4162 Ratings SOCi Vs Sprout Social CloudSocial 5 Based on 1 Ratings SOCi Vs CloudSocial LocalClarity 5 Based on 11 Ratings MavSocial 4.8 Based on 95 Ratings SOCi Vs MavSocial SocialHub 4.3 Based on 21 Ratings SOCi Vs SocialHub	CloudSocial 5 Based on 1 Ratings Lately Vs CloudSocial SocialHub 4.3 Based on 21 Ratings Lately Vs SocialHub Send Social Media 4.1 Based on 19 Ratings Lately Vs Send Social Media Posted Lately Vs Posted SocialHuge Lately Vs SocialHuge
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