SmartyAds White Label DSP vs Xandr Invest Comparison

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SmartyAds White Label DSP

Demand-Side Platforms (DSP)

4.5 2 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Xandr Invest

Demand-Side Platforms (DSP)

4.1 37 user ratings

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Overview

Description

SmartyAds White Label DSP is a customizable media buying platform that serves brands, agencies, ad networks, and resellers. It allows users to build their product without having them invest in RTB infrastructure while helping them to get access to the latest technology and generate revenue. This multi-channel ad-buying platform provides the technology to create businesses and offers a clean, safe, and engaging user experience every time. It processes bid requests via OpenRTB protocol and ensures as tags in bid responses successfully. The platform lays down scores of benefits such as it offers a global reach, pays attention to different advertising formats such as mobile, display, native, video, et cetera. It focuses on smart optimization algorithms and follows precise targeting to deliver the messages to the right audience at that too at the right time. Besides, SmartyAds White Label DSP provides quality checks to ensure flawless ad delivery and offers real-time analytics on the dashboard. Additionally, the application includes special features too, such as it performs efficient campaign management, it pays attention to advanced targeting options (like frequency capping, URL targeting, contextual targeting, retargeting, etc.) and provides real-time reporting. It is coupled with suitable modules and extensions, which make it convenient in use on all fronts. Read more

Xandr Invest is a futuristic ad-buying platform that helps companies to create and publish impactful ads, helping the latter to connect with their consumers and drive business results, adequately. The platform enables companies to access premium supply across TV and digital formats along with powerful AT&T consumer insights so they can create ads that can hold consumers’ attention. Xandr Invest offers an InvestTV, with an automated and streamlined UI, that enables users to reach out to the maximum audience. It also includes an InvestDSP that provides companies with intelligent data solutions, facilitating maximum returns on their ad investments. With Xandr ID Graph, users can extend their ad campaigns seamlessly, that too in a privacy-compliant way. Finally, users also get access to over 2500 off-the-shelf Xandr Audience segments, which helps them to find third-party companies that can provide proprietary data about the audience. This data can be anything, such as audiences’ lifestyle, intent, demographic, interest and viewership. Read more

Pricing Options

Free Trial Not Available
SmartyAds White Label DSP Offers Custom plan.

Free Trial Not Available
Xandr Invest Offers Custom plan.

SW Score & Breakdown

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

83%
Reviews

71%
Momentum

61%
Popularity

63%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

82%
Reviews

77%
Momentum

66%
Popularity

90%

Features

Total Features	8 Features	8 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Retargeting Ability to retarget previous impressions to your site across the web + 3 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Retargeting Ability to retarget previous impressions to your site across the web + 3 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.5/5 2 user ratings	4.1/5 37 user ratings
Rating Distribution	Excellent 50% Very Good 50% Average 0% Poor 0% Terrible 0%	Excellent 35.1% Very Good 48.6% Average 8.1% Poor 8.1% Terrible 0%
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available SmartyAds White Label DSP Offers Custom plan.	Free Trial Not Available Xandr Invest Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	SmartyAds White Label DSP Custom	Xandr Invest Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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