Simon Data vs Acquia Marketing Cloud Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Simon Data

Customer Data Platform (CDP)

4.4 267 user ratings

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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud

Customer Data Platform (CDP)

4.1 98 user ratings

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Overview

Description

Simon Data is a customer data management platform that helps businesses offer personalised experiences that drive accurate business growth. The platform enables users to track customers’ behaviours and use those data to enhance their marketing campaigns in an efficient manner. Simon Data comes with a fully managed end-to-end email service where businesses can review and deploy their email campaigns as per need. In addition, detailed reports and insights about customer engagement, conversion and delivery metrics based on these email campaigns help businesses with real-time decision making. Simon Data also helps businesses unify the entire data into a single place, facilitating easy access to individual members within their team. A flexible and low-code interface of Simon Data makes sharing process a lot easier. Also, it allows users to manage customers’ journeys through any channel of their choice including SMS, Email, ad channels, onsite personalisation, customer support and more. Read more

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more

Pricing Options

Free Trial Not Available
Simon Data Offers Custom plan.

Free Trial Not Available
Acquia Marketing Cloud Offers Custom plan.

SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

78%
Reviews

83%
Momentum

65%
Popularity

82%

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%
Reviews

60%
Momentum

60%
Popularity

65%

Features

Total Features	5 Features	4 Features
Common Features for All	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 2 More - Show Less	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 1 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.4/5 267 user ratings	4.1/5 98 user ratings
Ratings Distribution	Excellent 53.9% Very Good 38.2% Average 6% Poor 1.9% Terrible 0%	Excellent 39.3% Very Good 44% Average 10.7% Poor 2.4% Terrible 3.6%
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Simon Data Offers Custom plan.	Free Trial Not Available Acquia Marketing Cloud Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Multi-step Marketing Custom	Acquia Marketing Cloud Custom
	View Detailed Pricing	View Detailed Pricing

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