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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | RudderStack is a customer data infrastructure that helps to route and process customer data seamlessly. This open-source and self-hosted platform is designed to simplify data management operations in a secure way. The software integrates with other third-party applications like Amazon S3, Google Analytics, Amplitude, HubSpot, Google BigQuery, Mixpanel, Facebook Ads, Twitter Ads, Salesforce and many others. With this software, users can integrate only once and route their data from various sources to several destinations, thus saving time and effort. The application is designed for large enterprises, allowing them to increase their business scalability. RudderStack takes care of the accuracy of data mapping as well as data flows, helping users to gather valuable insights from them and to carry out data validation processes. It supports several deployment models and levers to help users achieve their desired data ownership, enabling them to manage audit and data governance. It is the native cloud architecture, providing real-time insights and infrastructure to enhance productivity across business operations. RudderStack enables users to manipulate their data for making the required business transformations. Users can filter data for managing costs for various destinations. Moreover, one can replay any previous data to another tool, without losing data insight histories. Read more |
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| SW Score & Breakdown |
97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
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Free Free Team $120.00 $120.00 per month Business Custom |
Free Free Enterprise Custom |
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Analytics Canvas
4.8 Based on 5 Ratings |
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| Company Details | Located in: San Francisco, CA - 94111 |
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+1 415-603-6900 https://segment.com/ |
Not available https://rudderstack.com/ |
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