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| Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | Freshpaint is a comprehensive data management platform that helps businesses unify and standardise their customer data using a variety of analytical and marketing tools as per convenience. The platform can be used to send behavioural data to 100+ tools serving different purposes, like data warehousing, analytics, emails, ads and more. Freshpaint’s Autotrack feature automates the entire data collection process based on customers’ behaviour. It collects page views, clicks, form submissions and text field changes done by customers in an efficient manner. Also, Precision Tracking APIs accommodated within the same, facilitates seamless business process monitoring. Thus enabling brands to unlock relevant historical data and backfill it into analytics and marketing platforms to leverage more flexibility across multiple business operations. With Freshpaint, developers get to spend more time on developing their core products, while the software takes care of the rest. At last, Freshpaint also helps product and marketing teams with better business management, enhanced customer retention and engagement levels. Read more |
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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
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Free Free Team $120.00 $120.00 per month Business Custom |
Free Free Growth $299.00 $299.00 per month Business Custom |
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Segment
4.6 Based on 827 Ratings 
SAS Marketing Automation
4.6 Based on 14 Ratings 
AnyTrack
4.7 Based on 3 Ratings |
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| Company Details | Located in: San Francisco, CA - 94111 | Located in: San Francisco, California |
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+1 415-603-6900 https://segment.com/ |
Not available https://www.freshpaint.io/ |
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