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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more | Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, the software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Read more |
Pricing Options |
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SW Score & Breakdown |
97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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5 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Data Cleansing
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Data Cleansing
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Rating Distribution |
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User Sentiments |
Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality |
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Review Summary |
Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Free Free Team $120.00 $120.00 per month Business Custom |
Startup Custom High Growth Custom Enterprise Custom |
View Detailed Pricing
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View Detailed Pricing
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Acquia Marketing Cloud
4.1 Based on 84 Ratings |
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Screenshots |
+ 6 More
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Videos |
+ 1 More
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Company Details | Located in: San Francisco, CA - 94111 | Located in: Berlin, Germany Founded in: 2013 |
Contact Details |
+1 415-603-6900 https://segment.com/ |
Not available https://applicata.de/ |
Social Media Handles |
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