Segment vs ActionIQ Comparison

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Segment

Customer Data Platform (CDP)

4.6 800 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActionIQ

Customer Data Platform (CDP)

4.3 45 user ratings

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Overview

Description

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more

ActionIQ enables users to align their process, people, and technology which allows them to deliver exceptional customer experience across every touchpoint. The tool is designed with a data-driven technology that changes the way companies think about the digital transformation, customer journey, customer engagement, and the value of customer data as a core corporate asset. Using the in-built ActionIQ Customer Data Platform (CDP), large organizations can solve chronic customer data fragmentation and thus gain customer intelligence which is needed to co-ordinate experiences across all their brand touchpoints. They help users build an omnichannel smart hub stack that unifies data and empowers teams with the real-time insights they require. The platform lets users gain a deep understanding of their customers which enables them to deliver trust-building and profitable customer experiences at scale. Using ActionIQ, users can drive incremental revenue, hard cost-savings, and achieve new business models while attracting, retaining, and converting more customers. Read more

Pricing Options

Free Trial Available
Starts at $120.00. Offers Free-forever and Custom plan.

Free Trial Not Available
ActionIQ Offers Custom plan.

SW Score & Breakdown

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

100%
Momentum

75%
Popularity

92%

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

82%
Reviews

76%
Momentum

65%
Popularity

87%

Features

Total Features	7 Features	7 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 4 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.6/5 800 user ratings	4.3/5 45 user ratings
Ratings Distribution	Excellent 65.1% Very Good 30% Average 4.5% Poor 0.1% Terrible 0.4%	Excellent 46.7% Very Good 42.2% Average 8.9% Poor 0% Terrible 2.2%
Review Summary	Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $120.00. Offers Free-forever and Custom plan.	Free Trial Not Available ActionIQ Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Team $120.00 $120.00 per month Business Custom	ActionIQ Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	BSI CDP Segment Vs BSI CDP CustomerLabs CDP 4.7 Based on 19 Ratings Segment Vs CustomerLabs CDP Captain Metrics Segment Vs Captain Metrics Lexer 4.8 Based on 36 Ratings Segment Vs Lexer euromessage CDP Segment Vs euromessage CDP	Acquia Marketing Cloud 4.1 Based on 84 Ratings ActionIQ Vs Acquia Marketing Cloud BSI CDP ActionIQ Vs BSI CDP Lexer 4.8 Based on 36 Ratings ActionIQ Vs Lexer CustomerLabs CDP 4.7 Based on 19 Ratings ActionIQ Vs CustomerLabs CDP Captain Metrics ActionIQ Vs Captain Metrics
	View All Segment Alternatives	View All ActionIQ Alternatives