Publer vs Instoo in June 2026

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Publer

Social Media Management Software

4.8 496 user ratings

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instoo

Social Media Management Software

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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Social

Social Media Management Software

4.5 10,102 user ratings

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Overview

Description	Publer is a social media management platform that helps individuals and companies to manage their social media accounts and keep their audience engaged. The platform can be used for Facebook pages, Locations and Groups, Twitter accounts, Instagram Business accounts and LinkedIn Profiles. Apart from that, it also works well to handle companies’ presence over Google My Business and YouTube channels. With its Instagram posts scheduler, users can schedule single photos and videos, tag locations and even the first comment. From a CSV file to a multi-media bulk uploader, the platform provides all features to post content over social media. Users can create multiple teams and invite other members and assign them different roles and access levels to manage their social media accounts. With Publer, companies can see their posts’ reach and engagement levels across multiple social networks from a single place and get the top-performing ones delivered to their mailboxes. Read more	Instoo is an automation tools platform to help grow followers. The automation tools help to interact with real users on your behalf. This allows only users who are interested in your products to interact with you. Instoo Instagram is popular as it automates your browser with a Google Chrome extension. It uses unique algorithms to automate follows, likes, story views, and DMs. Since it works on your home network, it requires no proxies and is the safest possible bot to use in 2020. The Tinder Automation feature helps users get matches while also saving hundreds of hours through unblockable automation techniques. If users are looking for advice on scaling their accounts, the live chat support comes handy. The platform comes with a test option with a 100% money-back guarantee. It helps users to run management businesses where one license can grant access to automate interactions for unlimited accounts. Read more	Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers social media performance analytics and data-driven actionable insights to facilitate taking informed decisions. With this software, you can manage and monitor the content and ensure better customer engagement. You can also monitor keywords and schedule multiple posts. You can create content and do automated publishing with the help of this social media management platform. Read more
Pricing Options	Free Trial Available Starts at $8.0. Offers Free-forever plan.	Free Trial Available Starts at $8.25.	Free Trial Available Starts at $10.0. Offers Free-forever plan.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 62% Popularity 77%	79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 83% Reviews 60% Momentum 62% Popularity 63%	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 96% Momentum 67% Popularity 87%
SaaSworthy Awards	Not Available	Not Available	# 4 Highly Rated # 12 Most Popular

Features

Total Features	9 Features	5 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 2 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online

Reviews & Ratings

User Rating	4.8/5 496 user ratings	Not Available	4.5/5 10,102 user ratings
Rating Distribution	Excellent 84.1% Very Good 14.3% Average 1.4% Poor 0% Terrible 0.2%	Not Available	Excellent 66.9% Very Good 25.4% Average 2.5% Poor 0.8% Terrible 4.5%
User Sentiments	Not Available	Not Available	User-friendly Interface, Robust Scheduling Features, In-depth Analytics and Reporting, Seamless CRM Integration Limited Instagram Functionality, Limited Third-Party Integrations, Inflexible Pricing Plans, Mobile App Limitations
Review Summary	Publer is a highly rated social media management tool praised for its ease of use, time-saving features, and comprehensive platform support. Users appreciate its intuitive interface, bulk scheduling capabilities, and seamless integration with Canva. While some users wish for more robust analytics and a darker mode, Publer primarily excels at streamlining content scheduling, automating tasks, and freeing up time for other marketing efforts.	Not Available	Positive: User-friendly interface, comprehensive social media management capabilities, effective collaboration tools, excellent customer support, and mobile app availability. Praised for its ability to streamline social media tasks, schedule and publish content efficiently, and track campaign performance with robust analytics. Negative: Occasional glitches and bugs, limited customization options, and difficulty managing multiple social media accounts simultaneously. Some users reported challenges with content scheduling and experienced occasional outages.
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Pricing

Pricing Options	Free Trial Available Starts at $8.0. Offers Free-forever plan.	Free Trial Available Starts at $8.25.	Free Trial Available Starts at $10.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free ARGENTUM (silver) $8.00 $10.00 per month AURUM (gold) $16.00 $20.00 per month	Premium $8.25 $9.99 per month Enterprise $49.99 $49.99 per month	Free Edition Free Standard (For Business) $10.00 $15.00 per month Professional (For Business) $30.00 $40.00 per month Premium (For Business) $40.00 $65.00 per month Agency $230.00 $320.00 per month Agency Plus $330.00 $460.00 per month
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