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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pathmatics logo
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74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more AdStage is a hassle-free PPC software that helps B2B organisations with advanced PPC reporting. Trusted by different companies from all around the globe, this software helps to analyse and automate one’s paid marketing at scale. With AdStage company leaders can analyse and share insights on ad campaigns and conversions with their designated teams and clients. Furthermore, this software allows the company's users to automatically monitor and optimise tasks, including day-partying ads, so the marketing team can focus on strategy. With AdStage, business leaders can normalise data to the preferred destination, such as BI tools. Also, by using this software companies can put their cross-channel ad data into Google sheets with a single query. Moreover, the partnerships provided by this software help companies with deeper insights thus ensuring their growth at full potential. Furthermore, its analytics and conversions can easily connect the data to down funnel metrics. By using AdStage, business organisations can pull marketing related data in an instant and ship it to the tools present within the software’s ecosystem. Also, this software promises to help its customers with 5x higher CTR. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $23.00. Offers Custom plan.
SW Score & Breakdown

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    85%
  • Reviews
    60%
  • Momentum
    64%
  • Popularity
    68%

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    60%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    64%

Features

Total Features
9 Features
0 Features
Common Features for All
    Ad hoc Reports Creates impromptu reports as and when the occasion requires
    Attribution Track and allocate credit to touchpoints throughout the conversion journey.
    Campaign Performance Tracking Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO.
    Conversion Tracking Enables user to track customer conversion rate
    Interactive Dashboard It provides easy visualization of data
    KPI Monitoring It helps to measure the success rate of an individual or organization is at reaching the strategic objectives
    Marketing Mix Modeling Leverages statistical analysis to maximize channel spending efficiency
    Segmentation Groups and segregates audiences based on defined criteria
    Social Listening Monitors brand mentions and analyzes sentiment across social media platforms.
  • + 6 More - Show Less
    • Ad hoc Reports Creates impromptu reports as and when the occasion requires
      Attribution Track and allocate credit to touchpoints throughout the conversion journey.
      Campaign Performance Tracking Tracks and evaluates performance across multiple channels and campaigns, including email, advertising, social media, and SEO.
      Conversion Tracking Enables user to track customer conversion rate
      Interactive Dashboard It provides easy visualization of data
      KPI Monitoring It helps to measure the success rate of an individual or organization is at reaching the strategic objectives
      Marketing Mix Modeling Leverages statistical analysis to maximize channel spending efficiency
      Segmentation Groups and segregates audiences based on defined criteria
      Social Listening Monitors brand mentions and analyzes sentiment across social media platforms.

    Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Sentiments

      Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data

      Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization

      Automated Reporting, Cross-Channel Analytics, Easy Campaign Management, Time-Saving Automation

      Occasional Bugs, Limited Platform Integrations, Slow Data Processing, Report Customization Limitations

    Review Summary

    Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users.

    AdStage receives positive feedback for its user-friendly interface, ease of use, robust reporting, and helpful customer support. It is praised for its comprehensive campaign management capabilities, making it suitable for businesses of all sizes. Users appreciate its ability to integrate with various advertising platforms, enabling centralized campaign management. However, some users mention experiencing occasional bugs and glitches, and suggest improvements in the reporting features. Overall, AdStage is well-received for its user-centric design, efficient campaign management, and strong integration capabilities.

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Available
    • Starts at $23.00. Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Pathmatics Custom

    STARTER (REPORT) $119.00 $149.00 per month

    CORE (REPORT) $239.00 $299.00 per month

    PRO (REPORT) $399.00 $499.00 per month

    ELITE $639.00 $799.00 per month

    STARTER (AUTOMATE) $159.00 $199.00 per month

    CORE $239.00 $299.00 per month

    PRO (AUTOMATE) $399.00 $499.00 per month

    ELITE (AUTOMATE) $639.00 $799.00 per month

    ENTERPRISE (REPORT) Custom

    ENTERPRISE (AUTOMATE) Custom

    ELITE (DATA API) $559.00 $699.00 per month

    ENTERPRISE (DATA API) Custom

    STARTER (GOOGLE SHEETS) $23.00 $29.00 per month

    Core (GOOGLE SHEETS) $63.00 $79.00 per month

    PRO (GOOGLE SHEETS) $151.00 $189.00 per month

    ELITE (GOOGLE SHEETS) $199.00 $249.00 per month

    STARTER (PRODUCT BUNDLE) $670.00 $838.00 per month

    CORE (PRODUCT BUNDLE) $830.00 $1,038.00 per month

    PRO (PRODUCT BUNDLE) $1,086.00 $1,358.00 per month

    ELITE (PRODUCT BUNDLE) $1,470.00 $1,838.00 per month

    ENTERPRISE (PRODUCT BUNDLE) Custom

     
    View Detailed Pricing
    View Detailed Pricing

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    Screenshots & Videos

    Screenshots Programmatic Ads
    + 1 More
    AdStage for GSheets
    + 2 More
    Videos Not Available Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Santa Monica, California Located in: San Francisco, California Founded in: 2012
    Contact Details

    (424)625-8512

    https://sensortower.com/product/digital-advertising/pathmatics

    Not available

    https://www.adstage.io/

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