The Trade Desk vs NT Programmatic Platform Comparison

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

The Trade Desk

Demand-Side Platforms (DSP)

4.4 157 user ratings

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

NT Programmatic Platform

Demand-Side Platforms (DSP)

4.9 6 user ratings

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Overview

Description	The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk. Read more	NT Programmatic Platform looks into the requirements that help agencies and marketing experts to manage, maintain, and find out cooperate ways between the customer and advertisement. This platform helps to establish productive communication in online ads. There are different modules like media planning, data analysis, media placement with optimization in real-time, creative development, statistical results, and more that are involved in the process. The software combines the latest technologies, which allow users to manage everything related to media buying, beginning from market research and media planning to CRM data activation, in-depth analysis data, and strategy optimization across different KPIs. This application uses various channels to carry out the task, which includes display ads, mobile ads, video ads, social media, and search ads. It is highly easy to understand and can help users in maximum ways to reach out to their target customers and receive the expected response in due time. Read more
Pricing Options	Free Trial Not Available The Trade Desk Offers Custom plan.	Free Trial Not Available NT Programmatic Platform Offers Custom plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 69% Popularity 91%	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 74% Reviews 76% Momentum 64% Popularity 75%
SaaSworthy Awards	# 1 Most Worthy # 1 Fastest Growing	Not Available

Features

Total Features	15 Features	5 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 2 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online

Reviews & Ratings

User Rating	4.4/5 157 user ratings	4.9/5 6 user ratings
Ratings Distribution	Excellent 41.4% Very Good 56.1% Average 2.5% Poor 0% Terrible 0%	Excellent 90.9% Very Good 9.1% Average 0% Poor 0% Terrible 0%
Review Summary	The Trade Desk garners positive feedback for its user-friendly interface, advanced targeting options, and comprehensive reporting capabilities. Users appreciate the platform's ability to deliver precise targeting and effective campaign optimization. Additionally, its robust reporting suite enables users to gain valuable insights into campaign performance and audience behavior. However, some users have expressed concerns about the complexity of the platform, particularly for beginners, and have encountered occasional technical glitches. Despite these minor drawbacks, The Trade Desk remains a highly regarded platform among users for its powerful features and reliable performance.	Not Available
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Pricing

Pricing Options	Free Trial Not Available The Trade Desk Offers Custom plan.	Free Trial Not Available NT Programmatic Platform Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	The Trade Desk Custom Plan Custom	NT Programmatic Platform Custom
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