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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
View Details
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
View Details
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| Description | mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining. Read more | Xandr Invest is a futuristic ad-buying platform that helps companies to create and publish impactful ads, helping the latter to connect with their consumers and drive business results, adequately. The platform enables companies to access premium supply across TV and digital formats along with powerful AT&T consumer insights so they can create ads that can hold consumers’ attention. Xandr Invest offers an InvestTV, with an automated and streamlined UI, that enables users to reach out to the maximum audience. It also includes an InvestDSP that provides companies with intelligent data solutions, facilitating maximum returns on their ad investments. With Xandr ID Graph, users can extend their ad campaigns seamlessly, that too in a privacy-compliant way. Finally, users also get access to over 2500 off-the-shelf Xandr Audience segments, which helps them to find third-party companies that can provide proprietary data about the audience. This data can be anything, such as audiences’ lifestyle, intent, demographic, interest and viewership. Read more |
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| SW Score & Breakdown |
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
11 Features
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8 Features
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| Common Features for All |
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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| Unique Features |
Frequency Capping
Omnichannel Campaign Management
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Frequency Capping
Omnichannel Campaign Management
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| User Sentiments |
Ease of Use, Excellent Customer Support, Detailed Reporting, Effective Targeting Options Geo-Targeting Accuracy Issues, Occasional Platform Performance Issues, Confusing UI/UX in Certain Areas, Limited Inventory in Specific Regions |
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| Review Summary |
Users consistently praise MediaSmart for its user-friendly interface, wide range of targeting options, and robust reporting capabilities. They appreciate the platform's effectiveness in reaching target audiences, particularly for mobile advertising campaigns. However, some users experience difficulties with geotargeting, particularly at smaller radii, and find the user interface could be more visually appealing. Concerns regarding the platform's inventory quality and a lack of clear information on user acquisition sources also surface. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Basic Custom Pro Custom |
Xandr Invest Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Company Details | Located in: Gurgaon, India |
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| Contact Details |
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