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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu. Read more | mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining. Read more |
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SW Score & Breakdown |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards | # 3 Most Worthy # 3 Most Popular |
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Total Features |
15 Features
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11 Features
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Common Features for All |
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Unique Features |
AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Ratings Distribution |
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Review Summary |
Users generally find Dataxu to be a powerful and feature-rich demand-side platform (DSP). They appreciate its user-friendly interface, comprehensive reporting and analytics capabilities, wide range of ad formats and targeting options, as well as its ability to integrate with other marketing tools. However, some users have reported experiencing issues with the platform's stability, customer support, and data accuracy. Additionally, Dataxu's pricing is considered to be on the higher end, which may not be suitable for all businesses. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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dataxu Custom Plan Custom |
Basic Custom Pro Custom |
View Detailed Pricing
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View Detailed Pricing
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Videos |
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Company Details | Located in: Massachusetts, United States | Located in: Gurgaon, India |
Contact Details |
+1-844-432-8298 https://www.dataxu.com/ |
Not available https://mediasmart.io/ |
Social Media Handles |
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