Lexer vs Hive Marketing Cloud Comparison

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lexer

Customer Data Platform (CDP)

4.8 36 user ratings

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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hive Marketing Cloud

Customer Data Platform (CDP)

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Overview

Description

Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. Lexer helps marketers know their customers, inspiring and enabling them to create the experiences that grow sales. Read more

Hive Marketing Cloud helps marketers in medium sized businesses to accelerate marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform surfacing all of their data for an improved, relevant customer experience that engages and converts. Read more

Pricing Options

Free Trial Not Available
Lexer Offers Custom plan.

Free Trial Not Available
Starts at $2250.0. Offers Custom plan.

SW Score & Breakdown

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

60%
Momentum

62%
Popularity

77%

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

77%
Reviews

60%
Momentum

61%
Popularity

72%

Features

Total Features	6 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 3 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.8/5 36 user ratings	Not Available
Rating Distribution	Excellent 83.3% Very Good 16.7% Average 0% Poor 0% Terrible 0%	Not Available
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Pricing

Pricing Options	Free Trial Not Available Lexer Offers Custom plan.	Free Trial Not Available Starts at $2250.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Lexer Custom	Small ( Self Services ) $2,250.00 $2,250.00 per month Medium ( Self Service ) $4,250.00 $4,250.00 per month Large ( Self Service ) $6,500.00 $6,500.00 per month Custom Custom Small ( Managed Service ) $3,250.00 $3,250.00 per month Medium ( Managed Service ) $5,250.00 $5,250.00 per month Large ( Managed Service ) $7,500.00 $7,500.00 per month
	View Detailed Pricing	View Detailed Pricing

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