Home/Social Media Analytics Tools/Iconosquare vs LaterUpdated on: January 31, 2023

Compare Iconosquare vs Later

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Overview

Summary

Iconosquare is a planning and monitoring platform for a social network and works in particular with Instagram, and recently with Facebook. The social media management software (SMMS) was commissioned in 2011 under the name “Statigram.” Currently, more than 10 million subscribers use the platform worldwide. Commercial agencies, individuals and the best organization globally use this software platform. Instagram was a new sense of social networks compared to other popular social networks. Unlike other social media network, you can do following through photos and videos only. To make it easier to track fan scores and increase followers via Instagram, you need powerful analytics software, such as Iconosquare. With the latest updates to Instagram algorithms, your interaction is more important than ever. Publications are no longer displayed in chronological order. On the other hand, contributions with the highest participation rates obtain the highest positions. The SMM software tells you when your audience is interacting with your content. It shows this in the form of a graph with dark circles that also show when you write and pink circles indicating the time you need to publish. Above, with the social media management software, you can see what day is the best day and the best time for your audience, and you can browse through each field to see the exact participation rates. ..show more

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. ..show more

Metricool is a tool used to measure your content on social media accounts and online ad campaigns. All the statistics for your website, blogs, and ad campaigns are gathered in one place and your performance can be compared and easily analyzed against those of your competitors to provide insights on how to improve digital strategy. You can arrange, organize, and optimize your content strategy based on levels of audience response. Metricool features an automated report system that provides a professional-looking report for you, your team, or your clients. You have absolute influence over what can be included or can not be included in the reports. Metricool gives you an idea of how well your audience interacts with your website or blog in real-time, for example, you can measure the popularity or impact of your Twitter hashtags for campaigns among your audience. Metricool is optimized for great performance among multiple device platforms and is a useful tool for marketing agencies and community managers. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Limoges, France - 87000

Vancouver, Canada

Madrid, Spain

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Pro
$59 /Month

PRICING:

  • $49 per Month billed Annually or $59 per Month billed Monthly

For Small Businesses and Professional Marketers

Features

  • Social profiles - 3
  • Additional profile - $19/mo
  • Team members - 2
  • Additional team member - $19/mo
  • Competitor per profile -1
  • Hashtags per profile- 1
  • Analytics
  • Industry Benchmark
  • Conversations
  • Scheduler
  • XLS reports

ANALYTICS

  • Overview
  • Community
  • Content
  • Engagement
  • Reach and impressions
  • Profile activity
  • Page performance
  • Detailed post analytics
  • Stories and advanced analytics
  • Industry Benchmark
  • Hashtags - 1 per profile
  • Additional hashtag -9/mo
  • Competitors - 1 per profile
  • Additional Competitors - $5/mo
  • Charts exports
  • Analytics exports - XLS
  • Email reports

MONITORING

  • Conversations
  • Comments export
  • Customized feeds - 5
  • Additional feed - $5/mo
  • Albums
  • Albums analytics

PUBLISHING

  • Post scheduler
  • Automatic publishing
  • Stories and carousels scheduling
  • Saved captions / Hashtag lists
  • Media library

TOOLS

  • Mobile app (iOS, Android)
  • Instagram feed widget
Advanced
$99 /Month

PRICING:

  • $79 per Month billed Annually or $ 99 per Month billed Monthly

For Marketing Teams
Features

  • Social profiles - 5
  • Additional profile - $15/mo
  • Team members - Unlimited
  • Additional team member - Unlimited
  • Competitor per profile - 5
  • Hashtags per profile- 5
  • Promoted Posts Analytics
  • Industry Benchmark
  • Conversations
  • Scheduler
  • Post-approval & collaboration
  • XLS reports
  • PDF reports
  • Custom dashboards
  • Tags and mentions

ANALYTICS

  • Overview
  • Community
  • Content
  • Engagement
  • Reach and impressions
  • Profile activity
  • Page performance
  • Detailed post analytics
  • Stories and advanced analytics
  • Industry Benchmark
  • Hashtags - 5 per profile
  • Additional hashtag - $9/mo
  • Competitors - 5 per profile
  • Additional competitor - $5/mo
  • Charts exports
  • Analytics exports - XLS PDF
  • Custom dashboard
  • Email reports

MONITORING

  • Conversations
  • Comments export
  • Customized feeds - 7
  • Additional feed - $5/mo
  • Tags and mentions feed
  • Albums
  • Albums analytics

PUBLISHING

  • Post scheduler
  • Automatic publishing
  • Stories and carousels scheduling
  • Saved captions / Hashtag lists
  • Media library
  • Post-approval & collaboration

TOOLS

  • Mobile app (iOS, Android)
  • Instagram feed widget
Enterprise
Custom

PRICING:

  • Custom

Best for agencies, and larger social media teams
Features

  • Social profiles - 10+
  • Additional profile - $12/mo
  • Team members - Unlimited
  • Additional team member - Unlimited
  • Competitor per profile - 10+
  • Hashtags per profile- 10+
  • Promoted Posts Analytics
  • Industry Benchmark
  • Conversations
  • Scheduler
  • Post-approval & collaboration
  • XLS reports
  • PDF reports
  • Custom dashboards
  • Tags and mentions
  • Company Branded PDF reports
  • Customer Success Program

ANALYTICS

  • Overview
  • Community
  • Content
  • Engagement
  • Reach and impressions
  • Profile activity
  • Page performance
  • Detailed post analytics
  • Stories and advanced analytics
  • Industry Benchmark
  • Hashtags - 10 per profile
  • Additional hashtag - $9/mo
  • Competitors - 10 per profile
  • Additional competitor - $5/mo
  • Charts exports
  • Analytics exports - XLS PDF
  • Custom dashboard
  • Email reports

MONITORING

  • Conversations
  • Comments export
  • Customized feeds - 7
  • Additional feed - $5/mo
  • Tags and mentions feed
  • Albums
  • Albums analytics

PUBLISHING

  • Post scheduler
  • Automatic publishing
  • Stories and carousels scheduling
  • Saved captions / Hashtag lists
  • Media library
  • Post-approval & collaboration

TOOLS

  • Mobile app (iOS, Android)
  • Instagram feed widget
View Price Page
Free
Free

Getting started with social media marketing

Features

  • Visual Instagram Planner
  • Linkin.bio
  • Instagram Analytics - Limited data from the past 3 months
Starter
$15 /Month

For small businesses wanting to increase engagement and drive traffic to their website

Features

  • 1 Social Set
  • 30 posts per social profile
  • 1 user
  • Instagram Best Time to Post - Up tp 7 best times
  • Hashtag Suggestions - Unlimited
  • Auto Publish Carousel (Multi-Photo) Posts
  • Instagram Stories Scheduling (No Auto Publish)
  • Instagram Location & User Tagging
  • Linkin.bio + Button colors & custom featured media
Growth
$40 /Month

For growing social media teams with a focus on driving traffic and sales

Features

  • 3 Social Sets
  • 150 posts per social profile
  • 3 users
  • Includes features of Starter plan, plus
  • Linkin.bio + 5 links per post & Shopify
  • Instagram Analytics: Up to 1 year of full data

Add-ons

  • Social Sets ($15 per Month each)
  • Users ($5 per Month each)
Advanced
$80 /Month

For large social teams and agencies managing multiple brands for max growth

Features

  • 6 Social Sets
  • Unlimited posts
  • 6 users
  • Includes features of Growth plan

Add-ons

  • Social Sets ($15 per Month each)
  • Users ($5 per Month each)
View Price Page
Free
Free

Features

  • Brands: 1 Brand
  • Instagram: 1 account
  • Facebook: 1 page or group
  • Twitter: 1 account
  • Pinterest: 1 account
  • TikTok: 1 account
  • YouTube : 1 account
  • Twitch: 1 account
  • Web / Blog: 1 web
  • Facebook Ads: 1 account
  • Google Ads: 1 account
  • TikTok Ads : 1 account
  • Google My Business: 1 account
  • SmartLinks: 1 link
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: 3 months
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 50 posts
  • Best hours
  • Autolists
  • Auto Publish Instagram
  • Hashtag Search Engine
  • RSS Feed: Unlimited
  • Analysis of competitors: 5
  • Twitter benchmark
  • Message management
  • Facebook posts promotion
  • Real-Time Web / Blog
  • Stories analytics-Instagram
  • Your Instagram Hashtags
Pro 5
$18 /Month

Features

  • Brands: 5 Brands
  • Instagram: 5 accounts
  • Facebook: 5 pages or groups
  • Twitter: 5 accounts
  • Pinterest: 5 accounts
  • TikTok: 5 accounts
  • YouTube: 5 accounts
  • Twitch: 5 pages
  • LinkedIn: 5 pages
  • Web / Blog: 5 webs
  • Facebook Ads: 5 accounts
  • Google Ads: 5 accounts
  • TikTok Ads : 5 accounts
  • Google My Business: 5 accounts
  • Reports
  • CSV download
  • SmartLinks: Multiple links
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 2000 posts
  • Best hours
  • Autolists
  • Auto Publish Instagram
  • Hashtag Search Engine
  • RSS Feed: Unlimited
  • Analysis of competitors: 100
  • Analysis of competitors YouTube: 10
  • Twitter benchmark
  • Message management
  • Facebook posts promotion
  • Real-Time Web / Blog
  • Stories analytics-Instagram
  • Your Instagram Hashtags
Pro 10
$29 /Month

Features

  • Brands: 10 Brands
  • Instagram: 10 accounts
  • Facebook: 10 pages or groups
  • Twitter: 10 accounts
  • Pinterest: 10 accounts
  • TikTok: 10 accounts
  • YouTube: 10 accounts
  • Twitch: 10 pages
  • LinkedIn: 10 pages
  • Web / Blog: 10 webs
  • Facebook Ads: 10 accounts
  • Google Ads: 10 accounts
  • TikTok Ads : 10 accounts
  • Google My Business: 10 accounts
  • Reports
  • CSV download
  • SmartLinks: Multiple links
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 2000 posts
  • Best hours
  • Autolists
  • Auto Publish Instagram
  • Hashtag Search Engine
  • RSS Feed: Unlimited
  • Analysis of competitors: 100
  • Analysis of competitors YouTube: 10
  • Twitter benchmark
  • Message management
  • Facebook posts promotion
  • Real-Time Web / Blog
  • Stories analytics-Instagram
  • Your Instagram Hashtags
Team 15
$49 /Month

Features

  • Brands: 15 Brands
  • Team Members: Unlimited
  • Instagram: 15 accounts
  • Facebook: 15 pages or groups
  • Twitter: 15 accounts
  • Pinterest: 15 accounts
  • TikTok: 15 accounts
  • YouTube: 15 accounts
  • Twitch: 15 pages
  • LinkedIn: 15 pages
  • Web / Blog: 15 webs
  • Facebook Ads: 15 accounts
  • Google Ads: 15 accounts
  • TikTok Ads : 15 accounts
  • Google My Business: 15 accounts
  • Data Studio
  • Reports
  • Customizable templates
  • CSV download
  • SmartLinks: Multiple links
  • API Access
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 5000 posts
  • Best hours
  • Autolists
  • Auto Publish Instagram
  • Hashtag Search Engine
  • RSS Feed: Unlimited
  • Analysis of competitors: 100
  • Analysis of competitors YouTube: 10
  • Twitter benchmark
  • Message management
  • Facebook posts promotion
  • Real-Time Web / Blog
  • Stories analytics-Instagram
  • Your Instagram Hashtags
Team 25
$79 /Month

Features

  • Brands: 25 Brands
  • Team Members: Unlimited
  • Instagram: 25 accounts
  • Facebook: 25 pages or groups
  • Twitter: 25 accounts
  • Pinterest: 25 accounts
  • TikTok: 25 accounts
  • YouTube: 25 accounts
  • Twitch: 25 pages
  • LinkedIn: 25 pages
  • Web / Blog: 25 webs
  • Facebook Ads: 25 accounts
  • Google Ads: 25 accounts
  • TikTok Ads : 25 accounts
  • Google My Business: 25 accounts
  • Data Studio
  • Reports
  • Customizable templates
  • CSV download
  • SmartLinks: Multiple links
  • API Access
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 5000 posts
  • Best hours
  • Autolists
  • Auto Publish Instagram
  • Hashtag Search Engine
  • RSS Feed: Unlimited
  • Analysis of competitors: 100
  • Analysis of competitors YouTube: 10
  • Twitter benchmark
  • Message management
  • Facebook posts promotion
  • Real-Time Web / Blog
  • Stories analytics-Instagram
  • Your Instagram Hashtags
Enterprise
$159 /Month

Features

  • Brands: 50 Brands
  • Team Members: Unlimited
  • Instagram: 50 accounts
  • Facebook: 50 pages or groups
  • Twitter: 50 accounts
  • Pinterest: 50 accounts
  • TikTok: 50 accounts
  • YouTube: 50 accounts
  • Twitch: 50 pages
  • LinkedIn: 50 pages
  • Web / Blog: 50 webs
  • Facebook Ads: 50 accounts
  • Google Ads: 50 accounts
  • TikTok Ads : 50 accounts
  • Google My Business: 50 accounts
  • Data Studio
  • Reports
  • Customizable templates
  • CSV download
  • SmartLinks: Multiple links
  • API Access
  • White label (custom)
  • Hashtag Tracker-Twitter: $9.99
  • Hashtag Tracker-Instagram: $9.99
  • Metric storage: Unlimited
  • Historical data: 2 months
  • Planner: Included
  • Post limit: 10000 posts
  • Best hours
  • Autolists
  • Auto Publish Instagram
  • Hashtag Search Engine
  • RSS Feed: Unlimited
  • Analysis of competitors: 100
  • Analysis of competitors YouTube: 10
  • Twitter benchmark
  • Message management
  • Facebook posts promotion
  • Real-Time Web / Blog
  • Stories analytics-Instagram
  • Your Instagram Hashtags
Custom
Custom

The software offers pricing plan for more than 50 brands on basis of request.

View Price Page

SCREENSHOTS

Iconosquare Screenshots
View 7 screenshot(s)
Later Screenshots
View 1 screenshot(s)
Metricool Screenshots
View 3 screenshot(s)

INTEGRATIONS

    NA
  • Shopify
    NA

ALTERNATIVES

Top alternatives to Iconosquare

Sprout Social
Sprout Social
Later
Later
Hootsuite
Hootsuite
Otherboard
Otherboard
Fetcher
Fetcher

Top alternatives to Later

Hootsuite
Hootsuite
After the Deadline
After the Deadline
Buffer
Buffer
SocialPilot
SocialPilot
Crowdfire
Crowdfire